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How to Build Your Brand through Experimentation | Vol 142

Free Content

Welcome to Volume 142 👋🏽

Happy Thursday! 

In this week’s email, we cover: 

  • How to build your brand through experimentation.
  • How to do social selling the right way in 2023.
  • 👀 What’s the latest in B2B SaaS this week?
  • 🧠 This week’s brain food. 
  • ➕ The best content across the web, plus job vacancies to consider. 

Let’s dive in.


🎧 Listen to Ross Simmonds share seven tips for creating a great life on the latest Create Like the Greats episode. 


B2B SAAS MARKETING

🚀 How to Build Your Brand through Experimentation 

When we look at some of the most successful companies out there, we find that a big reason for their success is a willingness to try new things. 

Take companies such as Netflix, Facebook, Amazon, and Spotify, for example. They consistently prioritize trying out new product features and offerings, using the knowledge gained from these experiences to become trailblazers and pioneers in their respective industries.

As a marketer, you can take a similar approach by testing out different marketing channels, exploring new content ideas, and experimenting with various media formats. To help you get started, check out Ross Simmonds’ latest podcast, where he shares his experimentation framework for executing and shipping new ideas. It’s definitely worth a listen!

Listen to the full episode here


SAAS MARKETING 

How to Do Social Selling the Right Way in 2023 

4 out of 5 LinkedIn users are key decision-makers in their organization. They often self-educate on LinkedIn and other social platforms before making a decision to buy. This means that your company’s website or blog shouldn’t be the only channel you invest in. 

Instead, consider repurposing your blog posts as native LinkedIn content to reach, engage, and convert prospects. You can also encourage your employees to share your content on their own social media platforms, which is where social selling comes in super handy. 

If you’re interested, we have a guide that can show you how to use social selling to grow your business, reduce ad spend, and get more ROI from content marketing. Read the complete guide here


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👀 What’s the Latest in B2B SaaS This Week?

💰 Databricks is acquiring MosaicML, a generative AI platform, for $1.3 billion. This acquisition will enable users to create and secure their own generative AI models using their own data.

🔴 IRL is shutting down after raising over $200 million in funding. An internal investigation revealed that 95% of its 20 million users were bots, not real people. 

📈 IBM will be acquiring Apptio from Vista Equity Partners for $4.6 billion.

📹 YouTube is making it easier to dub your videos in other languages with Aloud’s help.

🚀 ThoughtSpot, an AI-Powered Analytics company, is acquiring Mode Analytics, a modern Business Intelligence platform for $200M in cash and stock.

💹 Ramp, a finance automation company, acquired Cohere.io, a startup that specializes in AI-powered customer support, for an undisclosed amount.


Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today. 


🧠 This Week’s Brain Food

How do you prioritize productivity in your organization? 

One effective hack that our team relies on is blocking time on the calendar — we even have a catchy acronym for it: CREAM, which stands for “Calendar Rules Everything Around Me.”

Whether it’s writing a Twitter thread, researching a new case study, scheduling an email sequence, or simply remembering to drink water, we believe in using the calendar as a tool to keep track of our tasks, remind ourselves, and track our progress.

If you haven’t tried this approach yet, now is the perfect time to do so. Block time on your calendar to ensure important tasks don’t get lost in the shuffle. Get them the attention they deserve every time. It will help you stay organized and focused on what needs to get done.


🏆 Hiring Brilliant B2B Marketers


🏅 Twitter Thread of the Week

Avoid these hooks if you don’t want to sound like a clickbait bro by Erica Schneider


🎖️ LinkedIn Post of the Week

Instead of thinking about how many hours you work each day, focus on these by Marty Wallwood


🤳🏽 Nice Finds You Should Binge


🎧 What We’re Wired Into This Week:

7 tips for creating a great life


This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!

If you have any feedback, suggestions or ideas to include in this newsletter, please let us know by replying to this email. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources. 

Have a great week(end) and stay safe!

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