Welcome to Volume 142 👋🏽
In this week’s email, we cover:
- How to build your brand through experimentation.
- How to do social selling the right way in 2023.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web, plus job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds share seven tips for creating a great life on the latest Create Like the Greats episode.
B2B SAAS MARKETING
🚀 How to Build Your Brand through Experimentation
When we look at some of the most successful companies out there, we find that a big reason for their success is a willingness to try new things.
Take companies such as Netflix, Facebook, Amazon, and Spotify, for example. They consistently prioritize trying out new product features and offerings, using the knowledge gained from these experiences to become trailblazers and pioneers in their respective industries.
As a marketer, you can take a similar approach by testing out different marketing channels, exploring new content ideas, and experimenting with various media formats. To help you get started, check out Ross Simmonds’ latest podcast, where he shares his experimentation framework for executing and shipping new ideas. It’s definitely worth a listen!
How to Do Social Selling the Right Way in 2023
4 out of 5 LinkedIn users are key decision-makers in their organization. They often self-educate on LinkedIn and other social platforms before making a decision to buy. This means that your company’s website or blog shouldn’t be the only channel you invest in.
Instead, consider repurposing your blog posts as native LinkedIn content to reach, engage, and convert prospects. You can also encourage your employees to share your content on their own social media platforms, which is where social selling comes in super handy.
If you’re interested, we have a guide that can show you how to use social selling to grow your business, reduce ad spend, and get more ROI from content marketing. Read the complete guide here.
👀 What’s the Latest in B2B SaaS This Week?
💰 Databricks is acquiring MosaicML, a generative AI platform, for $1.3 billion. This acquisition will enable users to create and secure their own generative AI models using their own data.
🔴 IRL is shutting down after raising over $200 million in funding. An internal investigation revealed that 95% of its 20 million users were bots, not real people.
📈 IBM will be acquiring Apptio from Vista Equity Partners for $4.6 billion.
📹 YouTube is making it easier to dub your videos in other languages with Aloud’s help.
🚀 ThoughtSpot, an AI-Powered Analytics company, is acquiring Mode Analytics, a modern Business Intelligence platform for $200M in cash and stock.
💹 Ramp, a finance automation company, acquired Cohere.io, a startup that specializes in AI-powered customer support, for an undisclosed amount.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🧠 This Week’s Brain Food
How do you prioritize productivity in your organization?
One effective hack that our team relies on is blocking time on the calendar — we even have a catchy acronym for it: CREAM, which stands for “Calendar Rules Everything Around Me.”
Whether it’s writing a Twitter thread, researching a new case study, scheduling an email sequence, or simply remembering to drink water, we believe in using the calendar as a tool to keep track of our tasks, remind ourselves, and track our progress.
If you haven’t tried this approach yet, now is the perfect time to do so. Block time on your calendar to ensure important tasks don’t get lost in the shuffle. Get them the attention they deserve every time. It will help you stay organized and focused on what needs to get done.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
🎖️ LinkedIn Post of the Week
🤳🏽 Nice Finds You Should Binge
- SaaS Metrics 2.0: The Case For Next Era Metrics Playbook
- PLG and Sales in 2023: How to Combine Them for Efficient Revenue Growth
- Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]
- 5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]
- WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Be the Best One
🎧 What We’re Wired Into This Week:
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
If you have any feedback, suggestions or ideas to include in this newsletter, please let us know by replying to this email. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end) and stay safe!