Welcome to Volume 170 👋
It’s Thursday again!
In this week’s newsletter, we cover:
- 🧑🏽🏫 An SEO Master Class from Datadog’s Product Pages
- 💡 The Results of Our 2024 State of AI in Marketing Survey
- 📢 The New Game-Changer: Foundation’s AI Marketing Console
- 👀 What’s the Latest in B2B SaaS This Week?
- 🎧 Learn How to Create Like the Greats
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
B2B SAAS NEWS
Datadog’s SEO Master Class
Want to know how to build a product page that’ll rank?
Just copy Datadog.
The company has the technical skills and the marketing know-how to drive effective, high-value traffic to these pages. Let’s break down how.
🌐 Datadog: A Leader in Cloud Technology and SEO
While the tech world buzzed with AI developments and corporate acquisitions, Datadog quietly but effectively revolutionized its approach to SEO. With over $500 million in quarterly revenue and a substantial customer base, Datadog’s journey is one of strategic brilliance, especially in utilizing its product pages as potent tools for organic growth.
📊 Understanding Datadog’s SEO Strategy
Staying ahead of SEO trends is as crucial as the technology itself. Datadog’s masterful optimization of its product pages for search engines is a case study in doing just that. Here’s a glimpse into what makes its strategy so effective:
Comprehensive Monitoring Tools: Datadog’s suite includes Application Performance Monitoring, Network Performance Monitoring, and more, all optimized for peak SEO performance.
Innovative SEO Techniques: From keyword optimization to dynamic content like videos and screenshots, Datadog’s approach to SEO is both creative and technical.
Impact on Revenue: By attracting high-intent visitors through SEO, Datadog has significantly contributed to its market presence and revenue.
📈 The Broader Implications in the Tech World
Datadog’s success story is more than just its triumphs. It highlights the vital role of SEO, especially for B2B SaaS companies. Its approach to product page optimization serves as a blueprint for others in the industry.
📝 Dive Deeper into Datadog’s SEO Strategies
Foundation’s Ethan Crump dug into Datadog’s SEO strategies in our latest case study, dissecting how the company has leveraged its product pages to dominate the search engine rankings and attract valuable leads. From its meticulous keyword usage to its exemplary backlink profile, the article covers it all.
✨ Stay Informed with Premium Content
Don’t miss out on this great new breakdown. If you’re already a subscriber, you can access the full premium article right here. And if you’re not yet part of our community, I highly recommend signing up today for the latest and most in-depth analyses in the world of B2B SaaS.
B2B SAAS INSIGHTS
2024 State of AI in Marketing Survey Results Unveiled
Nearly 90% of marketers don’t know what AI is.
Okay, okay, that one’s fake. But there are a ton of real, fascinating stats we got from our 2024 State of AI in Marketing Survey. We asked hundreds of marketers for their opinions about the future—and present—of AI, and I don’t think anyone could’ve predicted what we got back.
For example, we asked them what they thought AI won’t be able to replace in the future. The answer to that question is where you should be putting your training and your human capital. Are you confident that you know what they said?
Well, you can be. Just take a look at the results yourself! We broke them all down in the Foundation Lab right here.
Introducing Foundation’s AI Marketing Console
AI is moving so fast that most people can’t keep up. They aren’t getting all the great features it has to offer because there’s so much there to learn about and practice.
We get it. We spend a lot of time trying to optimize our prompts to get the exact results we need so we can save time further down the road. But then we thought, “Hey, I bet other people could use these prompts too.”
So, we’re sharing them with you today.
That’s why we built the AI Marketing Console.
It’s a full toolbox with 130+ tried-and-true ChatGPT prompts to help you create everything from landing pages and email drip campaigns to reports and customer research.
Plus, it also gives you exclusive access to the following:
- A visual AI toolkit with 20+ video walkthroughs
- Two keynote presentations on the state of AI in marketing
- An AI content evaluation checklist to level up your outputs
So, what are you waiting for?
If you want more information on why we’ve created this offering, check out this video from Ross!
👀 What’s the Latest in B2B SaaS This Week? 👀
🎧 Learn How to Create Like the Greats 🎧
Looking to build out your company’s content marketing and distribution engine? Interested in learning how leading brands like Loom, Toast, and Calm create winning content? Or just want to hear conversations with the likes of Tamara Dworetz, Dave Gerhardt, and Dr. Julie Gurner?
Have we got the podcast for you.
In Create Like the Greats, Foundation CEO Ross Simmonds discusses marketing, the creative process, life, and everything in between. Here are some of the most recent episodes you can catch up on:
- How to prepare for the New Year: The YearCompass
- How Bankrate built a $76.3 million SEO moat
- How Ross prepares for a big keynote presentation
- Debating the value of long-form vs. short-form content
🧠 This Week’s Brain Food 🧠
We’re back at it!
So, we’re all excited about our new resolutions, and we’re in that honeymoon period where we all think, “Oh yeah, I’m definitely going to keep going to the gym at 6:30 AM every day.”
And maybe you are. If you are, that’s great! Skip to the X thread of the week; it’s pretty interesting.
But not all of us are going to follow our resolutions perfectly. So, this is the best time to make a plan for if you hit a hiccup. Don’t just react on the fly—think ahead and consider what you’ll do when things get a little tougher.
It’s important to do this when you’ve got a clear head, and you can think about the future, not when you’re hitting snooze for the fourth time and wondering if you should just give up on the gym altogether.
Now, make a realistic plan for what to do if you start to stray from your resolution. Who’s going to help keep you accountable? How are you going to make sure it doesn’t happen again? Can you predict times when it might happen?
You can’t always make a significant life change by just waking up and deciding to live differently. Put systems and plans in place so that you can face down the difficulties this year will throw at you and still come out on top.
Become a Foundation Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
With a membership, you’ll also get access to some of our latest and greatest case studies:
- How Miro Turned the Whiteboard into a $17.5 Billion Valuation
- The Future of Digital Marketing—2024 and Beyond
- How Linktree Became Worth $1.3 Billion [A Product-Led Marketing Case Study]
- How 5 Simple Words Pushed Figma to a $20B Acquisition
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 X Thread of the Week
🎖️ LinkedIn Post of the Week
🤳🏽 Nice Finds You Should Binge
- You thought 2023 was a big year for AI? Buckle up. | Vox
- AI May Not Steal Your Job, but It Could Stop You Getting Hired | Wired
- 15 Companies We Think May Actually, Really, Finally, Maybe Go Public | Crunchbase
- Lessons Learned from the SEO Mattress Wars | Foundation
🎧 What We’re Wired Into This Week:
This marvelous marketing medley is brought to you by me, Chris Meabe!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at firstname.lastname@example.org. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end), and stay safe!