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Welcome to Volume 188 👋
Happy Thursday!
In this week’s newsletter, we cover:
- ✈️ How AppsFlyer Flew to $2 Billion
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🚀 MozCon 2024 — Discount Tickets 🚀
It’s that time of year again!
Ross is heading to Seattle at the beginning of June to speak at MozCon 2024. Last year’s event was an amazing experience, and he’s fired up to connect with y’all again!
Oh, and if you still need tickets, Ross has some coupons available (for now 👀). Whether you want to go for the live experience or tune in for the live stream, get your discount tickets here before they run out:
Introducing Create Once, Distribute Forever: The Book
It’s time to get a head start on that summer reading list — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS MARKETING
Breaking Down AppsFlyer’s $2 Billion Marketing Strategy
AppsFlyer has doubled their revenue in the last few years, and they don’t look like they’re slowing down any time soon. That’s at least partially because of their excellent marketing strategy.
During those same few years, their website exploded with organic traffic. A good chunk of that is because of an excellent glossary section — just look at these stats!
Their glossary alone brings in over $30k of traffic every month. But that’s not the only way they’re overachieving with their marketing.
Their real secret is in their distribution. They’ve got:
- More than 100k followers on LinkedIn who see and interact with their content regularly
- Another 57k followers on Facebook, where they can reuse the same content they publish on LinkedIn
- Two Instagram accounts with thousands of followers, including some engagement rates that other SaaS companies can only dream of
- A YouTube video with over 200,000 views showing off what they can do
Plus they’ve got a whole separate blog just for developer relations.
Ready to steal a tech unicorn’s entire marketing playbook? Check out the full breakdown here.
👀 What’s the Latest in B2B SaaS This Week? 👀
💰 Squarespace is going private for almost $7 billion
🤖 E-commerce platform Alibaba has become China’s leading AI investor
👀 OpenAI announces GPT-4o and other updates
☀️ Solar storms are messing with GPS, and so is Russia
🤖 Google I/O 2024: New generative AI experiences in Search
🚨 New Podcast Alert: Mastering Generative Engine Optimization 🚨
Is SEO old news?
Generative Engine Optimization (GEO) could become the core of content marketing in the future, with companies creating content specifically meant to be picked up by generative AI.
That’s what Ross sat down to talk about in the latest episode of Create Like the Greats. Here are a few of the highlights:
- What GEO means, and the primary features of great GEO content
- Actionable strategies for making your content more appealing to AI and people alike
- The implications of GEO and what it could mean for the future of search and marketing
Tune in to hear the whole thing on Apple Podcasts or Spotify 🎧
🧠 This Week’s Brain Food 🧠
Forget New Year’s resolutions.
Now is the perfect time for habit-forming.
For many of us, the sun’s out, and we’re heading into the warm summer months.
Maybe you’re going through your closet to hide all your heavy coats, and you realize, “Man, this is getting kind of messy — I should just reorganize it all.”
Or you see a person jogging, and you think, “I actually don’t mind going for a run every once in a while.”
You look at the perfect place near your window to add a plant, and see the sun shining right down on it.
This is the time when change feels possible. And it doesn’t have to be a whole thing, but the results will speak for themselves.
I’m going to spend a few bucks on a basil plant and water it once a week. And then I’m going to have a summer of fresh pesto. What about you?
🎧 BOSS x Ross: New Podcast Episode with Ali Levitan 🎧
Ross swaps out the hosting seat for a guest chair on a recent episode of Ali Levitan’s podcast BOSS. This podcast is Ali’s way of paying forward all the insights from her LinkedIn executive interview series, sharing stories and insights from C-suite leaders at TikTok, NBCU, JPMorgan, and more!
Here’s what the two cover in this episode:
- How a love for the internet helped fund Ross’s education and propel him to B2B SaaS dominance
- The transformative impact AI is having on marketers around the world — from content creation to distribution
- Practical steps for amplifying marketing and sales efforts using LinkedIn and AI (the right way)
Check out this episode of BOSS on Apple or Spotify!
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Lots of free research out there by Andy Strote
🎖️ LinkedIn Post of the Week
Your business cannot afford cheap SEO by Lidia Infante
🤳🏽 Nice Finds You Should Binge
- The rise of algorithm-free platforms | Wired
- What is ad hijacking and how do you protect your brand from it? | Search Engine Land
- Is the new TikTok ban for real? | Vox
- What’s Generative Engine Optimization (GEO) & How To Do It | Foundation
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Mangomint: Multimedia Marketing Manager
- Foundation: Content Marketing Manager
- Foundation: Content Marketing Strategist
- Foundation: Social Media Editor [Freelance]
- Foundation: Junior Full-Stack Developer
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Content Creator
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
Tom Misch Live at Montreux Jazz Festival 2019
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
