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Welcome to Volume 192 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🔓 How to Write SEO Content According to the Google Leaks
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Introducing Create Once, Distribute Forever: The Book
It’s time to get a head start on that summer reading list — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
Oh, and if you’d like to see what Ross has been up to since he launched the book, you should check out the talk he gave at MozCon 2024. He recorded a version just for you, and it’s exclusively available here. Check it out now!
B2B SAAS MARKETING
What the Google Leaks Mean for SEO
There are a bunch of great breakdowns of what the Google leaks are. This isn’t one of them.
Instead of explaining what the leaks contain, we’re focusing on the key takeaways for people interested in SEO. That’s because it’s a little tough to tell which of the 14,000 search factors in the leak matter, and it’s where our experience comes in.
We’ve been experimenting with what factors Google seems to prioritize for years. Combining that experience with the information in the leaks is the only way we’re able to put together recommendations about how to change your SEO strategy — without that experience, the leaks are a lot less useful.
So we’ve distilled that into a new post detailing advice on optimizing your work for SEO. We cover everything from technical SEO factors to how to structure your content.
Ready? Check out the full breakdown of what the Google leaks mean for SEO.
👀 What’s the Latest in B2B SaaS This Week? 👀
⚠️ Blackrock reduced the value of its investment in Byju to $0
📱 New York State passed a law restricting addictive social media algorithms for minors
🖥️ LinkedIn disabled ad targeting for EU compliance
🗄️ Frontier Communications experienced a data breach affecting 750,000 customers
🚨 New Guide: How to Run a $1 Million SEO Budget 🚨
We get asked a lot about how to make the most of a fixed SEO budget. Well, the expert himself, Ross Simmonds, finally sat down and wrote a complete, thorough guide to how he’d divvy it all up.
It’s hard to overemphasize how valuable Ross’s insights are on this specifically. He’s been in the game for a long time, he knows what works and what doesn’t, and he knows how to stretch a dollar to make the most of it. This is a guide to getting the maximum possible impact out of a fixed budget for digital marketing.
Are you ready to get his full insights? Check out the guide here.
🧠 This Week’s Brain Food 🧠
In Spanish, the word sobremesa means talking over the table after a meal. It’s a time to relax, maybe have coffee or tea, and digest.
I think it’s one of the most important things about Spanish culture. It should be on the UNESCO Intangible Cultural Heritage list. That’s because it forces you to do what meals should really be about: Enjoy the company of others.
A lot of the time, when people spend time together, they need an activity, like a board game, a meal, a walk, or a drink. But even those small things can mean you aren’t focusing on enjoying the moment.
The next time you have dinner with someone whose company you appreciate, try and get them to enjoy the sobremesa. The recipe isn’t hard — you just stay at the table for an hour or two after you’re done eating. Let us know how it goes.
Intersection 2024: Explore the Leading Edge of AI and Marketing
Have you ever wondered what the person writing this newsletter actually sounds like?
This is your chance to find out since I will have the honour of speaking alongside our CEO Ross Simmonds and our VP of Strategy, James Scherer, at Intersection 2024. It’s an online conference on AI where each of us will be tackling a different angle on how AI is changing our industry.
For my part, I’ll be focusing on what AI doesn’t do. A part of your AI strategy has to be understanding where it’s falling short so you can make sure you’re focusing your AI initiatives where they’ll produce the best results.
Want to take part in one of the most exciting industry events of the summer?
👉 Register now to secure your spot!
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
The trajectory of bestproducts.com by Lily Ray
🎖️ LinkedIn Post of the Week
99% of keyword research is not keyword research by Jairo David Guerrero Vasquez
🤳🏽 Nice Finds You Should Binge
- Where AI predictions go wrong | Vox
- 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains | Search Engine Land
- Why the rise of AI is good for English grads | Financial Times
- Don’t let mistrust of tech companies blind you to the power of AI | WIRED
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Foundation: Content Marketing Manager
- Foundation: Content Marketing Strategist
- Foundation: Social Media Editor [Freelance]
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Content Creator
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and to make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
