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Welcome to Volume 207👋
Happy Thursday!
In this week’s newsletter, we cover:
- 16 Top Marketing Podcasts For B2B Marketers In 2024
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
🎧 16 Podcasts That Will Transform Your B2B Marketing in 2024 and Beyond 🚀
As a B2B marketer, staying updated on industry trends and best practices is essential for driving growth in the years ahead. Fortunately, there’s a wealth of knowledge waiting for you in marketing podcasts.
In our latest Labs article, we’ve handpicked 16 essential podcasts every B2B marketer should listen to in 2024 and 2025 to elevate your game.
Why these podcasts? Because they offer free, direct access to the top marketing minds in the industry — sharing strategies, insights, and lessons you won’t find in any textbook. Whether you’re looking to master social media, SEO, demand generation, or content marketing, these podcasts have you covered.
Here’s a sneak peek of what’s in store:
- Create Like the Greats: Ross Simmonds uncovers the creative strategies of crafting masterpieces that shape culture.
- The GaryVee Audio Experience: Get top tips on leveraging social media and video to drive growth from Gary Vaynerchuk.
- Masters of Scale: Reid Hoffman shares insights from industry giants like Mark Zuckerberg on how to scale your business.
But that’s just the beginning. From marketing tactics you can implement today to long-term strategies for growth, these podcasts are filled with actionable takeaways that can transform your approach to B2B marketing.
Ready to level up your marketing game?
Don’t miss out on these top podcasts that could be the game-changer you need in 2025.
🚨 New Podcast Alert: The One Book I’ve Given To Over 30 People Since Reading It 🚨
This week’s episode of the Create Like the Greats podcast is mind-bending. Ross Simmonds delves into a book that has profoundly impacted his life and career — Dale Carnegie’s “How to Win Friends and Influence People,” which he’s gifted to over 30 people.
Here are some highlights:
👉 Show Genuine Interest in Your Audience
Ross discusses how real success comes from truly caring about your audience’s problems and desires. He shares strategies for engaging deeply with your audience to offer authentic, resonating solutions.
👉 The Power of a Smile
Learn how a simple smile can transform your brand’s voice, making your messages more approachable and positive. Ross explains how positivity naturally draws people in and builds trust.
👉 Remembering People’s Names
Understand the impact of personalized interactions and how to scale them using digital tools.
👉 Be an Active Listener
Ross emphasizes that listening is more than just hearing words — it’s about making others feel understood. He shares techniques for building trust and opening doors to deeper connections through active listening.
👉 Talk in Terms of the Other Person’s Interests
Learn to frame your messages around your audience’s needs to create more persuasive and impactful marketing. Ross explains how speaking their language enhances the effectiveness of your marketing messages.
👉 Make Others Feel Important—Sincerely
Understand how genuine appreciation can turn clients into lifelong brand advocates.
So, if you’re eager for insights that will transform your business strategies and personal relationships, this episode is a treasure trove of wisdom.
Listen to the full podcast episode now on Apple Podcasts or Spotify 🎧
👀 What’s the Latest in B2B SaaS This Week? 👀
OpenAI Threatens to Ban Users Who Probe Its ‘Strawberry’ AI Models| Wired
Jump raises $12M to help freelancers get benefits just like employees| TechCrunch
BlackRock and Microsoft Partner on $30 Billion AI Infrastructure Fund| Yahoo Finance
Google Search Ranking Increases During Core Update Wiped Out Post Update| Search Engine RoundTable
PictorLabs Raises $30 Million in Series B Funding to Accelerate AI-Powered Virtual Staining Technology| PR Newswire
Zoom to Cut Back on Stock-Based Compensation, joining Salesforce, Workday| Bloomberg
AdCreative.ai: The #1 AI Tool for High-Converting Ad Creatives
Want to stop wasting time and money on underperforming ads? AdCreative.ai generates stunning, results-driven ad content in seconds that outperforms competitors.
AdCreative.ai powers the world’s most effective advertisers, from nimble startups to global enterprises.
🚀Why 1,500,000+ Advertisers and Brands Trust AdCreative.ai:
👉Create Custom Ads in Minutes, Not Hours
👉Boost Conversion Rates by Up to 14x
👉Generate Texts, Headlines, and Complete Ad Packages
👉Analyze Competitors’ Ads for Strategic Insights
“AdCreative.ai is more than just an AI company; they have one of the largest high-conversion ad creative databases, if not the largest.” — Semrush.
Don’t just create ads. Create ads that sell. Fast. Using AI.
🔥 Start Your 7-Day Free Trial Now – No Credit Card Required
📚 Check Out the 30 Best AI Marketing Tools 📚
A recent McKinsey report highlights that Generative AI could boost global productivity by $4.4 trillion annually, with marketing and sales capturing 75% of that value. Yet, many marketers are still missing out on AI’s true potential.
Over 84% of marketers already use AI daily, but are they using the right tools? That’s why we’ve curated a list of the top 30 AI tools that will transform your marketing strategies in 2025.
Here are just a few:
- Jasper: Writing and content creation tool
- Frase: On-site SEO and brief creation
- HeyGen: AI video and avatar creation
- AdCreative: AI-assisted ad creation and design
- Unbounce: AI-powered landing pages and targeting
- Hubspot AI Writer: Social media content generator
… And many more.
These tools help streamline everything from content creation to customer engagement, freeing you from manual tasks and letting you focus on what matters most: creativity and strategy.
With AI poised to reshape marketing, don’t let your competition get ahead.
Ready to learn more? Dive into the full article and discover the AI tools that will help you dominate in 2025.
🧠 This Week’s Brain Food 🧠
We’ve all had those eureka moments — ideas we believe will change the world. It’s tempting to guard these jealously, but here’s the truth: ideas are common. Execution is rare.
In the real world, your track record trumps your dreams. A solid portfolio opens more doors than a notebook of brilliant, unrealized concepts. So when inspiration strikes, instead of feeling smug, ask yourself:
- Is there a genuine market need for this idea?
- What unique value does this idea bring to the table?
- How feasible is this idea given current technology and resources?
- What are the potential obstacles, and how can they be overcome?
These questions help determine if an idea is worth immediate pursuit, future consideration, or abandonment. However, despite a solid plan, discipline and consistency separate dreamers from doers.
Success comes from showing up daily, continuing where you left off, and pushing forward. This persistence refines your idea against real-world challenges, evolving it into something valuable.
Cultivating this habit isn’t easy, especially if it wasn’t instilled early. But it’s not impossible. Each day offers a new chance to try again.
Remember: It’s not about having the best idea — it’s about being the one who brings it to life. Are you ready to transform your ideas into reality?
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
What’s your idea of brand? by Mordy Oberstein
🎖️ LinkedIn Post of the Week
A brand is NOT just a logo by Rohan Sheth
🤳🏽 Nice Finds You Should Binge
- What is product-led growth?| PLG Collectives
- Definition, Value & Power of a T-Shaped Marketer| CXL
- How to Do B2B Keyword Research: 7 Proven Tips| Semrush
- Getting Buy-In for Customer Stories — Whiteboard Friday| Moz
- Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)| Ahrefs
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
How to build a brand in 7mins| Gary Vaynerchuk
This round-up has been brought to you by me, Saheed Hassan, in partnership with AdCreative.ai!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
