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Welcome to Volume 208 👋
Happy Thursday!
In this week’s newsletter, we cover:
- Content Marketing Research: How To Do It In 2025
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
Content Marketing Research: How To Do It In 2025
Ever wondered if all that blogging is worth it? Turns out, it’s not just worth it — it’s a goldmine.
We’ve crunched the numbers on over 1,300 SaaS companies, and the results are eye-opening. The top traffic-getters aren’t just blogging; they’re churning out content like there’s no tomorrow. We’re talking 500+ posts a year.
Insane? Maybe. Effective? Absolutely.
But don’t panic! Our latest deep dive is about working smarter, not harder. Inside, you’ll find:
- The “outlier curve” that’ll make you rethink your content calendar
- 4 practical ways to ramp up content without losing your mind
- The content trio one CMO swears by (and why it works)
- And the essence of understanding your top customers
Plus, we’re busting the myth that more content means lower quality. Spoiler: It doesn’t have to.
Curious? Skeptical? Perfect. That’s exactly why you should read this.
Dive in, and let’s talk about making your blog not just busy but brilliant.
🚨 New Podcast Alert: Why Content Distribution Is Important in 2025 🚨
This week’s Create Like the Greats episode is pure fire! Ross takes you on a journey from his days as a fantasy football enthusiast to becoming a content distribution powerhouse. If you want to level up your content strategy, this is the episode you’ve been waiting for!
Here are some juicy highlights:
👉 From Fantasy Football to Content King
Ross dishes how his passion for fantasy football unexpectedly led him to master the art of content distribution. It turns out that breaking down player stats wasn’t so different from building a thriving digital agency!
👉 Create Once, Distribute Forever
In 2025, content success isn’t about creating more; it’s about distributing smarter. Ross unveils why repeatedly getting your content in front of the right audience is the key to sustainable growth — and he’s got the strategy to make it happen.
👉 Workcations: Productivity Meets Paradise
Ever wondered how to juggle work while soaking up the sun? Ross reveals how workcations can supercharge your productivity without your business skipping a beat.
👉 Hiring Without the Headaches
Thinking about growing your team? Ross explains the best way to hire your first employee while keeping your sanity intact. Spoiler: it’s all about building trust.
👉 Life Lessons to Live By
Get ready for a dose of perspective. Ross shares some hard-hitting lessons from people looking back on life — and how these insights can fuel your ambition to live with zero regrets.
So, if you’re itching to take your content game to the stratosphere and build a life with zero regrets, this episode is a must listen.
Tune in now on Apple Podcasts or Spotify, and prepare to have your mind blown! 🎧🚀
👀 What’s the Latest in B2B SaaS This Week? 👀
- WordPress.org temporarily lifts its ban on WP Engine| TechCrunch
- No, Sam Altman, AI Won’t Solve All of Humanity’s Problems| Wired
- Google Updates Their Spam Policy Documentation| Search Engine Journal
- SaaS startup Whatfix raises $125 million from Warburg, SoftBank, valuation hits $900 million| The Economic Times
Get Measurable Results from Online Marketing with Semrush
Way back in 2008 Semrush started as a small group of SEO and IT specialists and now its a leading online visibility management SaaS platform used by more than ten million digital marketers worldwide.
With over 55 tools built in, Semrush allows you to improve your audience and competitor insights while also reducing your techstack. If you’re not already using this platform, the all-in-one powerhouse is definitely worth checking out.
🔥 Start Your 7-Day Free Trial Now
🛍️ AI and SEO in Retail: Navigating the Future with Ross Simmonds 🚀
Ever feel like the retail world is shifting faster than you can keep up? With AI rewriting the rules of how we do business, it’s no wonder marketers are scrambling to stay ahead of the game. In a recent webinar with Joseph Lee of Storyblok, Ross Simmonds, founder of Foundation Marketing, unpacked how AI and SEO are reshaping retail and content marketing .
Here’s a glimpse into the insights Ross shared:
🧩 The Content Evolution
Ross traced content’s journey from ancient hieroglyphics to today’s AI-generated articles. He highlighted how AI-generated content drives millions of visits to sites like CNET and Bankrate, showcasing its potential to revolutionize content creation.
🚀 AI as a Marketer’s Supercharger
AI isn’t just about churning out articles. Ross emphasized its role in enhancing marketers’ capabilities, not replacing them. By automating repetitive tasks, AI frees marketers to focus on high-level strategy and creativity.
🔍 SEO and AI: A Perfect Match?
The webinar explored AI’s impact on SEO, demonstrating how it can identify high-intent keywords, analyze customer behavior, and optimize content strategies quickly and accurately.
🎛️ A Four-Part Framework
Ross introduced a four-part framework — Research, Creation, Distribution, Optimization — enhanced by AI to empower marketers in producing, distributing, and refining content efficiently.
📈 Data Meets Creativity
While championing AI’s potential, Ross stressed the importance of balancing technology with human authenticity. The goal is to leverage AI’s efficiency while maintaining a genuine connection with your audience.
Ready to dive deeper? Catch the full webinar replay and discover how these trends can revolutionize your marketing strategy. Watch now and stay ahead of the curve! 🎧✨
🧠 This Week’s Brain Food 🧠
Imagine a world where you can hear colors, taste music, or even see the emotions of others. Sounds like science fiction, right? But this is a reality for a rare few — people with synesthesia, a neurological condition in which the senses blend in extraordinary ways.
It makes you wonder: What if our perception of reality is far more limited than we think? If synesthetes can experience a kaleidoscope of senses, could there be layers of reality our brains haven’t unlocked yet?
Here’s something to chew on:
- How much of our experience is shaped by the brain’s interpretation rather than the world?
- Could expanding our sensory perception change how we innovate, solve problems, or connect with others?
- What if the boundaries of human potential lie not in our external world but in how we train our minds to perceive and interact with it?
This week, challenge yourself to step outside your usual frame of perception. What hidden connections might you uncover if you looked at things differently?
After all, if our senses can blend in unexpected ways, maybe our ideas, solutions, and creativity can, too. Ready to explore the unknown?
📹 Want to know how to create quality content at scale? 📹
Check out this Frase.io tutorial Ross just dropped.
Frase.io is an AI-powered SEO tool that helps you understand how your website’s content is performing and how you can improve it for better search rankings. From optimizing your on-site content to conducting detailed keyword research, this tool is a must-have for anyone serious about SEO.
And in this short Frase.io tutorial, Ross walks you through the basics of using Frase.io for content creation and on-site optimization, along with a few important things to keep in mind when using the tool.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Brand should NOT be key to SEO by Darth Autocrat (Lyndon NA)
🎖️ LinkedIn Post of the Week
Google doesn’t punish AI-generated copy. It punishes poorly written copy, whether from AI or a human by Shari Berg
🤳🏽 Nice Finds You Should Binge
- Unpacking NerdWallet’s SEO: 10 Things I Discovered| Ahrefs
- How SEO can work with digital marketing teams| Search Engine Land
- Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday| Moz
- How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?| SparkToro
- AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]| HubSpot
- The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory| Copyhackers
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
How To Price Like McKinsey – Raising Prices & Value-Based Pricing as a Freelancer with Sean McCabe| StrategyU
This round-up has been brought to you by me, Saheed Hassan, in partnership with Semrush!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
