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Welcome to Volume 212 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How To Research Content That Drives $2M+ in Sales (for B2B SaaS)
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
How To Research Content That Drives $2M+ in Sales (for B2B SaaS)
Imagine content that doesn’t just perform but transforms — that’s exactly what our latest guide, How to Research Content That Drives $2M+ ( B2B SaaS), is designed to help you achieve. We’ve used these strategies to generate over $2 million from our content libraries.
What’s inside:
Audience Research: Go beyond competitors, using Webflow’s strategy that brought in 15,000 monthly sessions from a single post.
Customer Research: Turn customer feedback into content gold, just like Pipedrive does by addressing user pain points.
Strategic Keyword Research: Capture prospects at every stage of the buyer journey. Learn how NerdWallet drives 21 million monthly sessions using our targeted approach.
Expert Quote Mining: Build authority through strategic relationships. Use our step-by-step process to find and connect with subject matter experts who keep your content evergreen and brand top-of-mind.
Social Share Success: Create content that does more than just get “clicks” — it catalyzes conversations. Get access to our proven methods for analyzing and replicating viral B2B content.
We don’t stop at what to do — we dive into how to do it. This guide equips you to craft content that reshapes industry conversations, secures SERP domination, and creates new ROI channels. Think of this as your B2B SaaS content blueprint.
👉 Read the full guide here
🚨 New Podcast Alert: SaaS Giants Are Building Content Empires — Here’s Why It Matters 🚨
In this week’s Create Like the Greats episode, Ross dives into Semrush’s recently acquired Search Engine Journal. This bold move stirred the digital marketing world and fueled the SaaS trend of purchasing media properties.
Word to the wise: This isn’t just a typical acquisition — it’s a masterclass in building what industry experts call a “content moat.”
📊 By the Numbers:
- Search Engine Journal drives 400-500K organic visits monthly
- That’s nearly 5M annual visitors
- Estimated traffic value: $500K-$1M annually
But here’s what makes this truly fascinating: Semrush isn’t just buying traffic—they’re buying attention, influence, and, most importantly, distribution. Think of it as buying a perpetual Super Bowl ad that keeps delivering value year after year.
Catch the full insights and tips Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
Apple ships $6 billion of iPhones from India in big China shift| Bloomberg
UK’s CybaVerse Raises $1.4 Million to Expand Cybersecurity Team| PYMNTS
Bret Taylor’s customer service AI startup just raised $175M| StartupNews
Read AI raises $50M to capitalize on strong demand for its AI summary bot| TechCrunch
Google Search demoting content that is starkly different from the main content of the site| Search Engine Land
🎧 Thriving in the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
In this insightful webinar, Ross Simmonds and Ariana Shannon discuss how businesses can thrive despite shrinking budgets by cutting through distractions and leveraging smart strategies.
Ross critiques the “bread and circus” mentality, calling out social media hype that distracts from real issues like changing customer behavior and declining trust in platforms like Google.
He offers a practical framework—research, creation, distribution, and optimization—to help teams leverage AI and data to meet big goals. Ross stresses the importance of strategy guided by data, citing how even a Google post on LinkedIn struggled for engagement despite having 400,000 followers.
If you’re ready to ditch distractions and focus on what truly moves the needle, this webinar is packed with insights you can’t miss.
👉 Watch now: Listen to the full webinar
✨ Start Creating Better Content Today with Research-Driven AI 🚀
Imagine turning every piece of content into a magnetic force that captivates readers and keeps them returning. No tricks, no gimmicks — just deep research and strategic insights that your competitors can’t match.
That’s not just a dream. That’s Frase.
Why Choose Frase?
Research-First Revolution:
- Stop guessing—start knowing with deep insights from top-performing content.
- Frase analyzes what resonates with your audience using powerful SERP analysis.
Your Complete Content Command Center:
- Research: Instant SERP analysis and competitor insights.
- Outline: AI-generated content briefs in seconds.
- Write: Smart writing assistance that keeps you in control.
- Optimize: Real-time SEO guidance as you create.
Built for serious content teams, Frase offers customizable workflows, seamless integrations with Google Docs and WordPress, intelligent content organization, and effective collaboration tools.
Join Over 30,000 Teams Trusting Frase
“Using Frase feels like having content marketing cheat codes.” — Brendan Hufford, Content Marketer @ActiveCampaign
- No credit card is required.
- Free trial available.
Break free from mediocrity. Create research-backed, SEO-optimized content that delivers real value.
🧠 This Week’s Brain Food 🧠
I always share one beautiful idea at any gathering with friends — and it doesn’t require us to have power or authority; it just requires us to live by our values.
We often look around and wish for a kinder, more compassionate world. We hope others will act with integrity, kindness, and respect. But real change starts within. “Be the change you want to see in others” isn’t just a saying; it’s a call to action.
If you want others to be honest, lead with honesty, and if you wish for kindness, practice kindness in your daily life. When you embody the values you want to see in the world, you set an example, inspiring those around you to follow. Real change doesn’t happen by waiting for others; it begins with each of us choosing to be a mirror of what we hope for in others.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Solopreneurship gets a lot of hate by Justin Welsh
🎖️ LinkedIn Post of the Week
Unsolicited hashtag#SEO tip: ChatGPT is not a keyword research tool by Mark Williams-Cook
🤳🏽 Nice Finds You Should Binge
- Right from X: All the best things about Ahrefs Evolve 2024| Ahrefs
- Google’s SEO Tip for Fixing Canonical URLs| Search Engine Journal
- Google E-E-A-T: How to Create People-First Content (+ Free Audit)| Backlinko
- Inbound or outbound? What 1,000 consumers reveal about search, social and AI| Search Engine Land
- How to engineer better AI prompts for your SEO content production—with examples| Clearscope
- Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th| Search Engine RoundTable
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
How To Find Your Life’s Task| Robert Greene
This round-up has been brought to you by me, Saheed Hassan, in partnership with Frase!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
