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Welcome to Volume 213 👋
Happy Thursday!
In this week’s newsletter, we cover:
- Reddit for the Enterprise: The Guide to Reddit Marketing
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
Reddit for the Enterprise: The Guide to Reddit Marketing
Looking for your next untapped growth channel? Rethink your digital marketing strategy with our latest guide, Reddit for the Enterprise: The Guide to Reddit Marketing.
Reddit goes beyond memes and debates—it’s an unparalleled platform for marketers targeting engaged, tech-savvy audiences. With 91.2 million daily active users in niche communities, Reddit offers immense potential—if you understand its unique culture.
So, here’s what you’ll learn:
🎯 Why Reddit’s Novelty Is Your Advantage – Master the platform’s ecosystem, a social network bastion where authenticity and real connections thrive.
📊 The ROI of Reddit Marketing – Discover how Reddit can outshine traditional ads for enterprise brands.
🚀 Building Your Content Moat – Strategies for a sustainable presence that builds trust.
🧩 Real Case Studies – Learn from 1Password and Sonos’ successes.
👉 [Read the full article here]
🚨 New Podcast Alert: Unlocking Reddit for Digital Marketing Success 🚨
💡 Ever wonder why some brands thrive on Reddit while others get downvoted into oblivion? It’s not luck. Ross shares proven strategies in this not-to-be-missed episode of Create Like the Greats.
Inside this 🌶️ episode, we’ll dive into:
- Engaging in subreddits for authentic brand trust
- Why the mod who “stole” your subreddit might be your ally
- The only 2 types of Reddit ads that work
- Turning controversial takes into brand loyalty
Plus, grab our proven framework for crafting posts that drive long-term leads for B2B marketers.
This is right for you if:
- You’re a marketer frustrated by downvotes and Reddit post removals.
- You’re an entrepreneur seeking new channels.
- You’re aiming to build real influence on this untapped and powerful platform.
This is not right for you if: You’re a brand treating Reddit as “just another social media” 🚫
Interested in learning more? Check out the latest Create Like the Greats episode on Apple Podcasts or Spotify 🎧
👀 What’s the Latest in B2B SaaS This Week? 👀
- OpenAI brings a new web search tool to ChatGPT| MIT Technology Review
- Microsoft and a16z Set Aside Differences, Join Hands in Plea Against AI Regulation| TechCrunch
- Tomasz Tunguz’s Theory Ventures Has Raised a $450 Million Second Fund, Filings say| Fortune
- Openai’s Former Head of ‘Agi Readiness’ Says That Soon AI Will Be Able to Do Anything on a Computer That a Human Can| Business Insider
📚 Learn Marketing Secrets Straight from Ross 📚
The SERPs are in turmoil, and savvy marketers are turning to advanced tools to weather the storm. Recently, Ross dropped by the Foundation Lab to pull back the curtain on STAT Search Analytics.
He discusses using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. Inside this breakdown, you’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Whether you’re an enterprise brand or a scrappy startup, these insights will help you maximize your SERP real estate and capture more organic traffic.
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity. Your search visibility (and your bottom line) will thank you.
🧠 This Week’s Brain Food 🧠
For someone prone to distraction, the to-do list was my religion.
Every morning, I crafted the perfect list of tasks, each neatly checkboxed in my favorite app. But despite the mini moments of satisfactory box-checking, something still felt…hollow about my productivity.
A friend suggested a different approach: “Write down three things you want to be proud of by sunset.” It seemed fluffy, but I tried it. And the results were, frankly, powerful.
Instead of “Complete Q4 forecast,” it became, “Develop content that makes your readers feel heard and understood.”
Rather than “Post on social media,” it became, “Start a conversation your community wants to engage in.”
The shift was subtle but inspiring. My days became less about checking boxes and more about having an impact.
My morning now begins with one question: “What three things would make today meaningful?” Sure, the to-do list still exists, but it now serves the sunset goals—not the other way around.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
Social media is a ticking timebomb for your business by Kieran Drew
🎖️ LinkedIn Post of the Week
I recently updated the content on a page in less than 5 minutes by Erika Varangouli
🤳🏽 Nice Finds You Should Binge
- Brand Entity SEO| Moz [Whiteboard Friday]
- Nostalgia Marketing & How It Works| Neil Patel
- OpenAI Reddit AMA And SEO For ChatGPT Search| Search Engine Journal
- I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews| Ahrefs
- How to Lead When the Future Feels Unpredictable| Harvard Business Review
- Maximizing your B2B paid media ROI with alternative platforms| Search Engine Land
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first-marketing-hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
This Is Why You DON’T SUCCEED! (Don’t Let This HOLD YOU BACK From Success) — Les Brown
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
