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Welcome to Volume 214 👋
Happy Thursday!
In this week’s newsletter, we cover:
- The Power of Comparison Pages in SaaS [The Ultimate Guide]
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
The Power of Comparison Pages in SaaS [The Ultimate Guide]
In the SaaS space, differentiation isn’t a luxury—it’s essential. This is why our latest piece explores one of the best-kept secrets in B2B SaaS marketing: Comparison pages.
Top brands like HubSpot, Zoho, and Ahrefs use this secret weapon to dominate search engine rankings and attract high-intent traffic.
You’ll get a firsthand look at:
- How HubSpot, Zoho, and Ahrefs use comparison pages to outpace their competition and consistently capture market and mind share.
- Live examples proving how conversion-optimized comparison pages that boost rankings ultimately translate into massive revenue gained.
- Actionable tips to create your own comparison pages for maximum SEO impact, so you can start strong and 10x your results over time.
Curious? Roll up your sleeves and dive in! [Read the Full Guide]
🚨 New Podcast Alert: What Is A Content Marketing Remix A Deep Dive 🚨
In our latest Create Like the Greats episode you’ll learn:
- The “Content Marketing Remix” framework
- Step-by-step repurposing strategies
- Real examples and templates you can use
- Time-saving workflows and tools
Check out the latest episode of Create Like the Greats on Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Indonesian VC firm Intudo raises $125M across two funds | TechCrunch
- Google Ads Editor 2.8 launches with AI image generation | Search Engine Land
- Kiwi shoplifting intelligence software platform raises $74 million Series C | Startup Daily
- SaaS Management Platform Market Set to Worth Over US$ 9,968.1 Million By 2032 | Astute Analytica | Yahoo Finance
- DevRev raises $100.8 million in Series A funding and becomes an AI unicorn at a $1.15 billion valuation | VentureBeat
- Norwegian AI platform for investor deal flow secures $3.1M in oversubscribed seed round, expands to California | TechFundingNews
Time for a social media tool you actually want to use
Planable is the content collaboration platform that makes marketing teamwork a breeze.
- Planable harnesses UX best practices, so you can X out the learning curve and jump right in.
- No more messy separate logins and integrations for scheduling vs interacting — using Planable to give and get instant feedback right next to the post from within the app.
- Develop a reliable, consistent, and visible publishing calendar so the algo powers-that-be see your brand’s accounts as engaged and consistent.
- Schedule Posts, Stories, Reels, Carousels, TikToks, LinkedIn PDFs — you name it!
Plus, AI-empowered creation, easy approvals, insightful analytics, and more. What’s not to love?
🧠 This Week’s Brain Food 🧠
Physics doesn’t just explain the universe; it also teaches us how to interact with it, offering insights that transcend science.
Newton’s First Law of Motion, for instance, reveals that an object at rest stays at rest while an object in motion continues its path unless influenced by an external force. This principle resonates deeply: We often keep moving in familiar patterns driven by past momentum.
This week, reflect on the forces shaping your direction. Where might you be moving out of habit rather than purpose?
Consider what intentional “force” you could introduce to shift your path, spark new growth, or create meaningful change. Physics, after all, reminds us that sometimes it takes a deliberate push to unlock our true potential.
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now, and learn how to turn volatility into opportunity.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
What is high-level, non-snooze-fest content, anyway? by Ashley R. Cummings
🎖️ LinkedIn Post of the Week
5 “dumb” questions I always ask customers (that get me insights others miss) by Hannah Shamji
🤳🏽 Nice Finds You Should Binge
- LLMO: 10 Ways to Work Your Brand Into AI Answers | Ahrefs
- The 4 Ps of Marketing: How to Apply Them in the AI Era | Backlinko
- High Intent Revenue Opportunities – The Attribution Mirage | Refine Labs
- Best Practices to Write Title and Meta Description Tags for SEO | SE Ranking
- Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners | First Review
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Applied Research Specialist
- Quality & Customer Experience Manager
- Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first-marketing-hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Seth Godin’s TOP 10 SUCCESS Lessons — Behind the Brand
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
