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Welcome to Volume 226 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How Ramp Spends Over $400,000/Month on PPC – And What You Can Learn From It
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Create and Distribute Content 5X Faster with AI
You hit publish.
And then… nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create—they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution—show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the result?
Your content works like a rented mule—on every platform—while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
How Ramp Spends Over $400,000/Month on PPC – And What You Can Learn From It
Ramp has been consistently dropping $400K+ a month on PPC—and it’s paying off.
But it’s not just about the budget size; it’s how they’re allocating every dollar that’s shaking up the industry.
From procurement-focused keywords to ultra-specific bottom-of-funnel searches, their approach offers a blueprint for B2B marketers looking to increase conversions without increasing spend.
In this article, you’ll learn:
- Where Ramp’s biggest PPC bets lie (hint: it’s not just “credit card” terms)
- How they target highly specialized industries for stronger, bottom-of-funnel leads
- What sets them apart from competitors like Brex—and how you can carve out your own PPC niche
Interested in learning more? Read the full article to optimize your own PPC strategy.
Ready to Ditch Stale Tactics and Shape the Future of Search?
Meet SEO Week 2025—your front-row seat to what’s next in our industry.
Will you write the next chapter of SEO?
Because that’s what’s happening—April 28 to May 2 at LAVAN 641 Midtown NYC—where Rand Fishkin, Lily Ray, Aleyda Solis, Ross Simmonds, and a slew of other trailblazers will dig into:
- AI’s Seismic Shift on everything from keyword research to SERP dominance
- Technical SEO tactics that don’t crumble the second a new update rolls out
- Content Strategies that actually push your rankings up and to the right
No half-baked theories. No vague “growth hacks.” No fluff.
Just four days of deeply practical sessions, genuine conversations, and the kind of networking that turns handshakes into next-level collaborations.
Ask yourself: When was the last time you attended a search conference that truly changed how you do SEO?
If you’re done hoping for a magic bullet and ready to take real, tangible steps forward, join us. Bring your questions, your ambitions, and your biggest marketing challenges.
Because the future of search is being written as we speak.
And we want you in the room where it happens.
Ready to redefine your SEO game?
🚨 The Art and Strategy of Effective Content Repurposing 🚨
One big mistake almost every content creator makes?
They blast the same post everywhere—hoping it goes viral on autopilot.
Spoiler alert: It rarely does.
We’ve been there, too. Overworked. Underwhelmed by the results.
But guess what? Your story’s about to change.
In this explosive Create Like the Greats episode on the Riverside webinar:
- Learn the real art of repurposing—tailored content for each channel, no more copy-paste fiascos.
- Hear from pros who’ve nailed it: Ross Simmonds, Anna Firminov, Emily Kramer.
- Unlock the “aha” moment formula that transforms a single piece of content into 10+ powerful formats.
- Rig up a system (hello, Emily’s GACCS Brief) that keeps your creation process sane.
Tired of cranking out “fresh” content nobody reads?
Done flying blind on which ideas might stick?
Catch the full episode on Apple Podcasts or Spotify and level up your reach—without the busywork or guesswork.
Just unstoppable, channel-perfect content that actually gets traction.
From Text to Talk with Murf AI: The Voiceover Tool Every Creator Needs
Voiceovers that sound human. Production that’s lightning fast. Costs that don’t blow your budget.
With Murf AI, that’s exactly what you get.
No more hiring voice actors. No more hours spent tweaking audio files. Just one platform that does it all—better, faster, and cheaper.
- 200+ voices, 20+ languages—ready for marketing, training, and more
- Customization at scale—control pitch, tone, pace, and even intonation
- Ethically sourced voices with royalty payments for artists
Whether you’re narrating eLearning content or powering your IVR systems, Murf AI is how smart teams build smarter audio.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Backline Raises $9 Million in Seed Round| The SaaS News
- OpenAI unveils a new ChatGPT agent for ‘deep research’| TechCrunch
- Google & DeepMind alums raise $10M for qeen.ai: Can autonomous AI agents revolutionise e-commerce?| Tech Funding News
- DeepSeek’s breakthrough emboldens open-source AI models like Meta’s Llama| CNBC
What If You Could Write a Blog Post in 4 Minutes?
Yep, you read that right.
What if Ross Simmonds walked you through the process?
Well, this is why Ross tried ContentShake AI from Semrush to see if it could do what every content marketer dreams of: turn ideas into ready-to-publish content in minutes.
The results? Impressive.
You input a topic, hit “Generate article,” and boom—a fully fleshed-out blog framework appears. Intro? Done. Best practices? Included. Key stats? Right there.
But it doesn’t stop at content creation. ContentShake AI takes it further with:
- Real-time tone adjustments (so that your copy feels human, not robotic)
- Smart SEO insights to boost rankings
- Promotion plans for LinkedIn, Facebook, and beyond
- No more Google spirals—it pulls in stats and competitor insights directly
Ross isn’t saying it’s perfect. Those stock images? Not great. But with just an hour of tweaks, he turned a good draft into a great post.
So, what’s the verdict?
If you’re tired of blank pages and endless formatting, ContentShake AI could be your new best friend.
Click here for the full breakdown.
🧠 This Week’s Brain Food 🧠
On Friday, I received a message from my younger cousin that read, “I’ve finally made it, bro.” Back in 2010, we were both at my uncle’s place—he was in junior school while I was waiting for university admission.
I remember challenging him academically, asking questions he didn’t always know how to answer—like recalling the equations of motion (not even the proofs).
For every question that he failed to answer—he often felt dejected and sad that he didn’t know. I told him not to feel dumb and that the only way to go from not knowing to knowing was to put in the hard work.
Today, he has graduated summa cum laude in Biotechnology. This reminded me that the difference between “I can’t” and “I can” is often just persistence and hard work.
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🏅 Twitter/X Thread of the Week
Umm… marketers… why aren’t we helping more brands appear in AI answers? by Rand Fishkin (follow @randderuiter on Threads)
🎖️ LinkedIn Post of the Week
The buyer’s journey is a complex one by Lashay Lewis
🤳🏽 Nice Finds You Should Binge
- How To Manage Old Content on a News Website| Moz
- Audience Research: The Complete Guide for Marketers in 2025| SparkToro
- A step-by-step guide to building a SaaS customer journey map| Usermaven
- How Do AI Content Detectors Work? Answers From a Data Scientist| Ahrefs
- The Biggest Winner In The DeepSeek Disruption Story Is Open Source AI| Forbes
- How ChatGPT’s SearchGPT Will Shape Your AI Optimization Strategy| Seerinteractive
- AI optimization: How to optimize your content for AI search and agents| Search Engine Land
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Ranking Paradoxes, From Least to Most Paradoxical — Chalk Talk
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
