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Welcome to Volume 228 👋
Happy Thursday!
In this week’s newsletter, we cover:
- A Closer Look at Anthropic’s Simple Approach to Customer Success Stories
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Repurposing Content and Distribution with Ross Simmonds (What’s Your Process?)
Everyone talks about content repurposing…
One blog post = 20+ content assets.
But what’s repurposing without real business results?
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution process he’s used to help brands like Canva, Mailchimp, and Eventbrite turn content into growth engines.
What You’ll Learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to find content-user fit & channel-user fit
- The step-by-step process Ross uses to turn one blog post into a multi-platform strategy
- How to stop overthinking and start distributing today
Content without distribution is like a product without marketing — it doesn’t work.
Ready to level up? Watch the full episode now.
🚀 How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy
Even the most cutting-edge AI companies rely on classic marketing fundamentals, and Anthropic is no exception. They’ve turned customer success stories into a traffic-driving machine.
Here’s how they do it:
✅ Short, no-fluff case studies packed with tangible results
✅ A classic problem–solution–outcome storytelling format
✅ Customer-centric quotes that add credibility
✅ Light on jargon, heavy on business value — so decision-makers pay attention
This playbook might not sound revolutionary, but Anthropic proves it still works — they’re pulling in 70K+ monthly visits and securing enterprise leads.
🔗 Read how Anthropic cracked the case study code here.
Ready to Ditch Stale Tactics and Shape the Future of Search?
Meet SEO Week 2025 — your front-row seat to what’s next in our industry.
Will you write the next chapter of SEO?
Because that’s what’s happening — April 28 to May 2 at LAVAN 641 Midtown NYC — where Rand Fishkin, Lily Ray, Aleyda Solis, Ross Simmonds, and a slew of other trailblazers will dig into:
- AI’s Seismic Shift on everything from keyword research to SERP dominance
- Technical SEO tactics that don’t crumble the second a new update rolls out
- Content Strategies that actually push your rankings up and to the right
No half-baked theories. No vague “growth hacks.” No fluff.
Just four days of deeply practical sessions, genuine conversations, and the kind of networking that turns handshakes into next-level collaborations.
Ask yourself: When was the last time you attended a search conference that truly changed how you do SEO?
If you’re done hoping for a magic bullet and ready to take real, tangible steps forward, join us. Bring your questions, your ambitions, and your biggest marketing challenges.
Because the future of search is being written as we speak.
And we want you in the room where it happens.
Ready to redefine your SEO game?
🚨 New Podcast Alert: Avoid These Costly SaaS Google Ads Mistakes 🚨
SaaS companies keep making the same Google Ads mistakes they did in 2021.
And it’s costing them big time.
In this episode of Create Like the Great, Ross breaks down:
- Why driving traffic to your homepage is killing your conversions
- How to target high-intent keywords that actually drive ROI
- Smart bidding strategies to maximize your ad budget
- The #1 copywriting framework to create ads that convert
Want to stop wasting money and actually make Google Ads work for your SaaS? Listen to the full episode on Apple and Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Introducing Perplexity Deep Research| Perplexity
- Tofu Raises $12 Million in Series A| The SaaS News
- Apptronik Gets $350M To Build Better Humanoid Robots| Crunchbase
- Nokia Poised to Gain EU Approval for $2.3 Billion Infinera Acquisition| PYMNTS
- Marc Andreessen dreams of making a16z a lasting company, beyond partnerships| TechCrunch
Create and Distribute Content 5X Faster with AI
You hit publish.
And then… nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the result?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
Back in elementary school, 9 out of 10 of us dreamed of becoming pilots. By junior high, 7 out of 10 wanted to be doctors. But today, only 2 out of 10 still pursue those dreams.
Life has a way of reshaping our passions and purpose. Over the years, I’ve learned to embrace its twists and turns. I’ve poured everything into my goals, only to realize that sometimes, the path changes. When a dream no longer made sense, I had to adapt.
It’s surprising how we move on from things that once defined us. But through it all, I’ve learned resilience — to find meaning in every season and always seek something new to fight for and live for.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
In the 1970s, Japan was a tea-drinking nation. by Business Hustlez
🎖️ LinkedIn Post of the Week
Here’s an oversimplification of inbound vs outbound (paid vs organic) by Tom Jacobs
🤳🏽 Nice Finds You Should Binge
- Why Content strategies fail| Relato
- B2B Paid Media Strategy in 2025| Exit Five
- 3 Reasons Why Sales Managers Focus on Selling vs. Managing| SBI
- How to Strengthen Your Brand’s Authority — Whiteboard Friday| Moz
- How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers| Orbit Media
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Stellar Evolution: From Dust to Supernova. The Life Cycle of Stars — Lecture for Sleep & Study
This round-up has been brought to by The Rundown Univeristy and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
