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Welcome to Volume 229 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It)
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Repurposing Content and Distribution with Ross Simmonds (What’s Your Process?)
Everyone talks about content repurposing…
One blog post = 20+ content assets.
But what’s repurposing without real business results?
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution process he’s used to help brands like Canva, Mailchimp, and Eventbrite turn content into growth engines.
What You’ll Learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to find content-user fit & channel-user fit
- The step-by-step process Ross uses to turn one blog post into a multi-platform strategy
- How to stop overthinking and start distributing today
Content without distribution is like a product without marketing — it doesn’t work.
Ready to level up? Watch the full episode now.
6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It)
Everyone says Google Ads is “the place to be” for SaaS marketing — until the clicks pile up but conversions don’t. If you’re ready to stop the hemorrhaging, you need more than guesswork.
Our new guide, “6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It)” cuts through the noise to show you exactly how to turn random visits into real trials and paying customers.
What You’ll Learn
- Why your homepage is the #1 silent killer of ad conversions — and how to fix it today
- The easiest way to pick high-intent keywords and outshine venture-funded rivals
- A no-fuss “above-the-fold” layout that nails user interest in seconds
- Smart bidding tactics — so you’re not throwing money at clicks that never convert
Ready for ads that pay for themselves and then some? Dive into our SaaS Google Ads Guide now.
Ready to Ditch Stale Tactics and Shape the Future of Search?
Meet SEO Week 2025 — your front-row seat to what’s next in our industry.
Will you write the next chapter of SEO?
Because that’s what’s happening — April 28 to May 2 at LAVAN 641 Midtown NYC — where Rand Fishkin, Lily Ray, Aleyda Solis, Ross Simmonds, and a slew of other trailblazers will dig into:
- AI’s Seismic Shift on everything from keyword research to SERP dominance
- Technical SEO tactics that don’t crumble the second a new update rolls out
- Content Strategies that actually push your rankings up and to the right
No half-baked theories. No vague “growth hacks.” No fluff.
Just four days of deeply practical sessions, genuine conversations, and the kind of networking that turns handshakes into next-level collaborations.
Ask yourself: When was the last time you attended a search conference that truly changed how you do SEO?
If you’re done hoping for a magic bullet and ready to take real, tangible steps forward, join us. Bring your questions, your ambitions, and your biggest marketing challenges.
Because the future of search is being written as we speak.
And we want you in the room where it happens.
Ready to redefine your SEO game?
🚨 New Podcast Alert: Mastering Customer Success Stories with Anthropic 🚨
Who says case studies must be 3,000-word beasts? Anthropic — the creators of Claude AI — achieved massive success with case studies under 1,000 words each.
Seamless SEO? Check.
Low bounce rates? Check.
80% cost savings? Check.
In this week’s Create Like the Greats podcast, you’ll see how Anthropic’s storytelling formula cuts through the noise — and how it can help your brand do the same. It discusses:
- Why short, concise case studies can outperform longer “traditional” SEO content
- The specific metrics Anthropic uses to show real ROI (like 30% user satisfaction)
- A clear, three-part storytelling framework to win over decision-makers
Catch the full episode on Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- NinjaOne secures fresh funding at $5 bln valuation| Reuters
- Patlytics raises $14M for its patent analytics platform| TechCrunch
- Exclusive: Google Confirms Gmail To Ditch SMS Code Authentication| Forbes
- Apple to open AI server factory in Texas as part of $500 billion U.S. investment| CNBC
- ChatGPT referrals to top publishers up eight times in six months but still negligible| PressGazette
Create and Distribute Content 5X Faster with AI
You hit publish.
And then… nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the result?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
Towards the end of last year, a friend, who is also a content marketer, and I began scheduling daily 15-minute “boredom blocks” — no screens, no input — to see if a bit of unplugging might help.
The first attempts felt agonizing, but these short, blank spaces now deliver my most unpredictable breakthroughs. Many studies have shown boredom can boost associative thinking.
Just last week, mid-block, I finally created a six-month content strategy for my blog, something that had lingered for days.
The golden rule is to avoid any activity that feels productive, so don’t use your phone, read, or engage in other distractions; instead, stare at a wall or doodle random shapes. Let your mind drift and defragment, and watch as surprising sparks of creativity and workable insights emerge.
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🏅 Twitter/X Thread of the Week
AI can be a search engine or a thought partner by Hiten Shah
🎖️ LinkedIn Post of the Week
GaryVee just made 10 (always controversial) content predictions for 2025 by Brendan Hufford
🤳🏽 Nice Finds You Should Binge
- 0-$5M: How to Nail Founder-Led Sales| First Round
- 7 hidden direct traffic tactics marketers often miss| Smarketers Hub
- Topic Clusters for Local SEO: Types, Tips & Examples| WordStream
- How I Use Inbound Marketing to Drive 60k Monthly Visitors (Without Paid Ads)| Moz
- The One Growth Metric that Moves Acquisition, Monetization, and Virality| Reforge
- How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity| iPullRank
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
The Republic, Plato – Book 1 Part 1 (Audiobook) — Inspiration 365
This round-up has been brought to by The Rundown University and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
