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Welcome to Volume 230 👋
Happy Thursday!
In this week’s newsletter, we cover:
- The Secret Behind Vanta’s $128k SEO Moat
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Repurposing Content and Distribution with Ross Simmonds (What’s Your Process?)
Everyone talks about content repurposing…
One blog post = 20+ content assets.
But what’s repurposing without real business results?
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution process he’s used to help brands like Canva, Mailchimp, and Eventbrite turn content into growth engines.
What You’ll Learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to find content-user fit & channel-user fit
- The step-by-step process Ross uses to turn one blog post into a multi-platform strategy
- How to stop overthinking and start distributing today
Content without distribution is like a product without marketing — it doesn’t work.
Ready to level up? Watch the full episode now.
How Vanta Built a $128K/Month SEO Moat
Google’s algorithms change constantly, and with AI-driven search taking over, your SEO strategy needs to be more resilient than ever in 2025.
In this article, we dive deep into how Vanta built a 180+ page SEO powerhouse that generates $128k+ in monthly traffic — and how you can implement a similar strategy.
You’ll learn:
- How Vanta organized SEO-friendly collections subfolders to dominate compliance keywords.
- How they managed to add hundreds of keywords to relevant pages without stuffing.
- Why their internal linking system is pivotal to their SEO success.
Check it out to see exactly how Vanta’s strategy is working—and how you can replicate it.
Ready to Ditch Stale Tactics and Shape the Future of Search?
Meet SEO Week 2025 — your front-row seat to what’s next in our industry.
Will you write the next chapter of SEO?
Because that’s what’s happening — April 28 to May 2 at LAVAN 641 Midtown NYC — where Rand Fishkin, Lily Ray, Aleyda Solis, Ross Simmonds, and a slew of other trailblazers will dig into:
- AI’s Seismic Shift on everything from keyword research to SERP dominance
- Technical SEO tactics that don’t crumble the second a new update rolls out
- Content Strategies that actually push your rankings up and to the right
No half-baked theories. No vague “growth hacks.” No fluff.
Just four days of deeply practical sessions, genuine conversations, and the kind of networking that turns handshakes into next-level collaborations.
Ask yourself: When was the last time you attended a search conference that truly changed how you do SEO?
If you’re done hoping for a magic bullet and ready to take real, tangible steps forward, join us. Bring your questions, your ambitions, and your biggest marketing challenges.
Because the future of search is being written as we speak.
And we want you in the room where it happens.
Ready to redefine your SEO game?
🚨 New Podcast Alert: Questions From The B2B Community
What’s better than AI giving you answers? AI asking the right questions.
In this Create Like the Greats, Ross is flipping the scripts, letting AI ask the questions and then answering them.
The catch? These aren’t your regular questions. They’re B2B-specific and packed with actionable advice to help you understand buyer behaviour and rise above the noise in a marketplace.
🚀 What You’ll Learn:
- The real B2B vs. B2C marketing differences — and why they matter
- What’s really happening with the B2B buyer’s journey and how to adapt
- Which lead-gen channels are making the biggest impact in 2024
Want to get ahead? Listen now for insights on Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Viam Raises $30 Million to Grow Data/AI Engineering Platform| PYMNTs
- Meta plans to release standalone Meta AI app to compete with OpenAI’s ChatGPT| CNBC
- Exclusive: Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid for TikTok| Reuters
- Google’s Gemini now lets you ask questions using videos and what’s on your screen| TechCrunch
- Many Google Ads Accounts Not Serving Or Delivering Ads Since March 1 (Confirmed & Fixed)| Search Engine RoundTable
Create and Distribute Content 5X Faster with AI
You hit publish.
And then… nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the result?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
Staying hydrated is one of those simple habits that can dramatically improve your productivity and well-being. How many times have you gotten to the end of the day and realized you didn’t drink enough water? I’ve been guilty of that, too, especially on busy days.
Even mild dehydration can cause headaches, fatigue, and difficulty concentrating: studies show that dehydration can reduce cognitive performance by up to 10-15%.
Not drinking enough water might be affecting your focus without you even knowing it!
I’ve started carrying a water bottle with me everywhere to stay consistent.
A great tip is to infuse your water with fruits or herbs, such as lemon or mint, to make it more enjoyable.
Remember, your body is 60% water—treat it like the powerhouse it is! Hydrate, and your energy and focus will improve.
PS: Here’s your reminder to go drink some water!
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🏅 Twitter/X Thread of the Week
SaaS is being dismantled as we speak! by GREG ISENBERG
🎖️ LinkedIn Post of the Week
Your B2B Marketing Playbook Is Broken. Here’s What Actually Drives Pipeline and Revenue by Anastasia Pavlova
🤳🏽 Nice Finds You Should Binge
- “I scratched my own itch” isn’t good enough| A Smart Bear
- 2025 CPL and CAC Benchmarks [HubSpot Research]| HubSpot
- 8 Reasons Your B2B Landing Pages Aren’t Converting| Exist Five
- 17 Proven SaaS Marketing Strategies From 11 CMOs & Founders| Ahrefs
- B2B SaaS Website Rebranding Playbook: Step by Step Guide| Powered By Search
- From Emotion-Driven Search to Sales: How to bridge the gap and drive more conversions| GetUplift
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Why we can’t focus. — Jared Henderson
This round-up has been brought to by the AI Tool Report and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
