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Welcome to Volume 231 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How SaaS Product vidIQ Shifted Strategies to Build a YouTube Behemoth
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Swipe the Content Repurposing Blueprint Used By Canva, Mailchimp, and Eventbrite
Content repurposing can work with any piece of high-value content you’ve created.
But, not every piece of content is worth repurposing.
Read that again.
So: how do you make content repurposing work well — so well, in fact, that it brings you outsized business results?
Stay with me…
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution strategy he’s used to help brands like Canva, Mailchimp, and Eventbrite turn their content into growth engines.
What you’ll learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to nail your content-user and channel-user fit
- The step-by-step process Ross uses to turn just one blog post into a winning multi-platform strategy
- How design thinking can transform your content’s results (hint: one message, multiple mediums)
And so much more. Watch the full episode now.
How vidIQ Built a YouTube Powerhouse With One Strategic Shift
Most YouTube channels struggle.
vidIQ? They’re dominating.
Numbers don’t lie:
- 2.1M subscribers
- 192M total views
- 96% of social referral traffic
Now, the good news is that these metrics are very doable.
But — you know there had to be a catch, right? — there’s a formula to it. And, in this week’s case study, we uncover the hidden secrets behind vidIQ’s content strategy (also known as its unstoppable growth engine).
(Hint: Hiring Rob Wilson was just the tip of the iceberg…)
You’ll learn:
- The thumbnail redesign that changed everything.
- How trend-hijacking puts them ahead of competitors.
- The content formula that hooks viewers once — and keeps them returning.
Want to break through like vidIQ?
Steal their playbook. Apply it to your channel. Watch your numbers take off (and convert).
The Future of Search Is Here — And I’m Breaking It Down at #SEOWeek NYC
I’m excited to announce that I’m speaking at #SEOWeek next month in NYC! I’ll share insights on Search, AI, and UGC: Navigating the Future of Google & Reddit’s Influence.
Get ready for 4 days of learning and collaboration around the future of search, including:
- 40+ industry-leading speakers across SEO, content, AI, data, and digital strategy.
- 30-minute power presentations sharing exclusive practical strategies to improve visibility, traffic, and ROI.
- One-of-a-kind sponsored parties and networking events.
- And so much more!
You can grab tickets to the entire conference from April 28 – May 1, 2025, or just for Day 3 when I’m presenting. See you there.
Sponsored by: AI Tool Report
There’s a reason 400,000 professionals read this daily. Join The AI Report, trusted by 400,000+ professionals at Google, Microsoft, and OpenAI. Get daily insights, tools, and strategies to master practical AI skills that drive results. Sign up now for free and work smarter, not harder.
Singulate: The Best of Every Tool, in One Place
Marketers juggle four, five, or even six tools to send a single campaign.
Not anymore.
Singulate unites the best of AI personalization, data research, quality content, and automation—all under one roof.
The platform offers powerful features like:
- AI-powered targeting so you’re reaching the right audience.
- Predictive content that boosts open rates.
- Smart automation to scale without sacrificing personalization.
It’s like having Clay + Beehiv + Anthropic + Iterable in your arsenal—no duct tape necessary.
Less tool-switching. More conversions.
Join 1,489+ marketers who’ve already ditched the patchwork approach.
👉[Join the Launch List to See the Demo]
👀 What’s the Latest in B2B SaaS This Week? 👀
- 9 US AI startups have raised $100M or more in 2025| TechCrunch
- Anthropic raises Series E at $61.5B post-money valuation| Anthropic
- Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews| Search Engine Land
- Google DeepMind researchers’ Reflection AI bags $130M: 5 things to know about super intelligence company| Tech Funding News
- DuckDuckGo is amping up its AI search tool — but will still let you leave it behind| TheVerge
Create and Distribute Content 5X Faster with AI
You hit publish.
And then…nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the results?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
We assume progress is about accumulating knowledge, but often, the key to real breakthroughs is unlearning what we think we know. Neuroscientists call this “cognitive flexibility” — the ability to discard outdated thinking models when new information proves flawed.
One problem: Our brains resist change. We cling tightly to our existing beliefs because they feel stable, even when they no longer serve us.
But imagine where we’d be if great thinkers like Darwin and Einstein had not embraced the discomfort of intellectual humility or failed to question assumptions others took for granted.
So, the next time you encounter an idea that contradicts your worldview, don’t reject it — interrogate it.
Ask yourself: “What if the opposite of what I believe is true?” You can train yourself to be more adaptable by actively seeking perspectives that challenge your own. Growth doesn’t stop at only learning more — it must also be ruthless about letting go of what no longer works.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
Marc Andreessen says, “Balaji has the highest ‘good idea output rate’ of anyone I know” by Kennan Davison
🎖️ LinkedIn Post of the Week
Most B2B companies can create “good” content these days. by Tobias Liebsch
🤳🏽 Nice Finds You Should Binge
- How To Use AI To Scale Content Marketing With a Lean Team| Moz
- Product Market Fit Collapse: Why Your Company Could Be Next| Reforge
- SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)| Ahrefs
- New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?| SparkToro
- An Editor’s Guide to Constructive Feedback: How to Build a Feedback Flow That Works for Everyone| Relato
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
The ENTIRE History of Human Civilizations | Ancient to Modern (4K Documentary) [Full Movie] — Beginning To Now
This round-up has been brought to you by the AI Tool Report and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
