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Welcome to Volume 232 👋
Happy Thursday!
In this week’s newsletter, we cover:
- The Towering Success of Autodesk’s Construction Blog
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Swipe the Content Repurposing Blueprint Used By Canva, Mailchimp, and Eventbrite
Content repurposing can work with any piece of high-value content you’ve created.
But, not every piece of content is worth repurposing.
Read that again.
So: how do you make content repurposing work so well — so well, in fact, that it brings you outsized business results?
Stay with me…
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution strategy he’s used to help brands like Canva, Mailchimp, and Eventbrite turn their content into growth engines.
What you’ll learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to nail your content-user and channel-user fit
- The step-by-step process Ross uses to turn just one blog post into a winning multi-platform strategy
- How design thinking can transform your content’s results (hint: one message, multiple mediums)
And so much more. Watch the full episode now.
The Towering Success of Autodesk’s Construction Blog
While you were chasing that one keyword, Autodesk was building an SEO skyscraper — generating $3.7M in monthly traffic.
Their secret?
They’re not just publishing content but building a content MOAT that competitors can’t cross.
This article breakdown reveals:
- How Autodesk Identifies and Dominates SERP Real Estate: The step-by-step process behind their construction niche strategy.
- Why Their EEAT Approach Works: How aligning with Google’s latest algorithm priorities fuels their success.
- The Content Structure That Maximizes Engagement: The simple yet powerful framework that drives impressive search visibility.
Think Autodesk is too big to replicate?
Well, you’re partially correct — but it’s not about volume. It’s about strategy.
Once you see their blueprint, you’ll never look at content marketing the same way again. Read the full article here.
The Future of Search Is Here — And I’m Breaking It Down at #SEOWeek NYC
I’m excited to announce that I’m speaking at #SEOWeek next month in NYC! I’ll share insights on Search, AI, and UGC: Navigating the Future of Google & Reddit’s Influence.
Get ready for 4 days of learning and collaboration around the future of search, including:
- 40+ industry-leading speakers across SEO, content, AI, data, and digital strategy.
- 30-minute power presentations sharing exclusive practical strategies to improve visibility, traffic, and ROI.
- One-of-a-kind sponsored parties and networking events.
- And so much more!
You can grab tickets to the entire conference from April 28 – May 1, 2025, or just for Day 3 when I’m presenting. See you there.
Sponsored by: The Story Grid
What if you could have an editor with 30+ years of experience give you their best insights and takeaways — all designed to transform how you create content?
Now you can — just grab a FREE copy of Story Grid. We’ll also immediately send you a free 5-part video series on using our tools to level up your writing.
Singulate: The Best of Every Tool, in One Place
Marketers juggle four, five, or even six tools to send a single campaign.
Not anymore.
Singulate unites the best of AI personalization, data research, quality content, and automation — all under one roof.
The platform offers powerful features like:
- AI-powered targeting so you’re reaching the right audience.
- Predictive content that boosts open rates.
- Smart automation to scale without sacrificing personalization.
It’s like having Clay + Beehiv + Anthropic + Iterable in your arsenal—no duct tape necessary.
Less tool-switching. More conversions.
Join 1,489+ marketers who’ve already ditched the patchwork approach.
👉[Join the Launch List to See the Demo]
👀 What’s the Latest in B2B SaaS This Week? 👀
- Google announces agreement to acquire Wiz| Google
- Google March 2025 core update rolling out now| Search Engine Land
- eBrands Raises €7.5M to Scale AI-Powered Export Platform| TECHNEWS 180
- DRUID AI to secure €46M funding boosting valuation to €276M| Tech Funding News
- Google Opens Gemini Deep Research To Free Users (With Limits)| Search Engine Journal
- OpenAI and Google ask the government to let them train AI on content they don’t own| TheVerge
Create and Distribute Content 5X Faster with AI
You hit publish.
And then…nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the results?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
Lately, I’ve noticed a growing obsession with speed — in learning, working, and consuming information. Take, for example, posts encouraging readers to join the ranks of those who “read” over 100 books a year. The trick? Use AI options, like ChatGPT, to summarize them. The faster, the better — or so it seems.
But in our rush to absorb everything, are we genuinely understanding anything?
Consider online summaries. They promise instant knowledge, distilling entire books, lectures, and articles into bite-sized takeaways. Convenient? Absolutely. But something essential gets lost in translation: the struggle of grappling with ideas and the depth that comes from sitting with a thought long enough to make it your own.
Real learning isn’t just about collecting facts; it’s about making connections, questioning assumptions, and seeing beyond the obvious. It requires patience, effort, and sometimes even discomfort. But that’s what makes it valuable.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
8 things I wish I knew when I started SEO by Matt Diggity
🎖️ LinkedIn Post of the Week
Are CFOs against brand marketing? Turns out, no. by Peep Laja
🤳🏽 Nice Finds You Should Binge
- 8 ways to use Read AI for better meetings| Zapier
- How to Turn Audience Research Into Content Ideas| SparkToro
- 14 of the Best AI Marketing Tools We’ve Tried & Spied in 2025| Ahrefs
- How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics| Orbit Media
- 3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday| Moz
- Conversion rate optimization for apps: 9 CRO Strategies to Boost Revenue with Steve Young| Paddle
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Win More Clients With This Simple Pitch Hack — The Futur
This round-up has been brought to you by The Story Grid and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
