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Welcome to Volume 243 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How Cloudflare Generates 86k/Month via Reddit’s Trust & Transparency
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🤔 Wondering What to Post About on LinkedIn? 🤔
In his newest Nano Learning course, Ross shows you how to create a content strategy that’s consistent and sustainable. Watch more from the course for free on LinkedIn Learning.
Cloudflare’s Reddit Strategy – Trust, Transparency, Traffic
How does Cloudflare turn Reddit threads into 86,000 website visits each month?
By leading with transparency and value. Cloudflare’s own subreddit has essentially become a community-driven helpdesk where employees actively share documentation updates, answer technical questions, and moderate discussions daily. This genuine, no-BS engagement has earned Redditors’ trust — and it sends thousands of curious users clicking through to Cloudflare’s docs and blog posts.
From candid outage explanations to quick bug fixes posted in real time, Cloudflare shows up authentically on Reddit (instead of hiding behind corporate PR speak).
The result?
A steady stream of high-intent traffic from one of the internet’s most skeptical communities, plus priceless SEO and branding benefits thanks to all that goodwill. Curious how Cloudflare built this trust-fueled traffic machine (and how you can apply their playbook)?
🚨 New Podcast Alert: Attributed – B2B Content Distribution Masterclass 🚨
In this episode of Attributed (courtesy of our friends at Dreamdata), Ross gets real about the most overlooked piece of B2B content strategy: distribution.
Creating great content is only half the battle. If nobody sees it, it doesn’t matter. That’s where Ross’s Content Growth Framework comes in. And in this sharp, tactical conversation, he breaks down how to get your content in front of the right people, at the right time, in the right places.
Tune in to get insights on:
- Why B2B content fails when distribution is treated as an afterthought and not a strategy.
- How to apply the Content Growth Framework to scale your reach across LinkedIn, Reddit, and niche communities.
- Practical tactics for blending AI into your distribution process without losing your edge.
- The mindset shift that helps B2B marketers turn attention into outcomes.
Real tactics. No fluff. Just the distribution playbook that actually works in B2B.
Don’t miss this insightful breakdown from Ross on Apple Podcasts and Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- X’s new DM feature, “XChat,” rolling out in beta | Business Insider
- Left-leaning influencers embrace Bluesky without abandoning X | Pew
- Meta’s future lies with judge as FTC antitrust trial ends | New York Times
- Instagram Creators with Over 100k Followers Will Now Get Access to Additional Comment Filters | Social Media Today
- Marketing budgets stagnate from 2024 to 2025 | Gartner
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🧠 This Week’s Brain Food 🧠
We often talk about “trusting your gut,” but some psychological studies suggest intuition isn’t magic but rapid pattern recognition based on past experiences.
What feels instinctive is often your subconscious connecting dots faster than your rational mind can articulate. Yet we live in a culture increasingly obsessed with data-driven certainty, leaving little room for intuition.
Perhaps it’s time we rebalance. While data helps confirm and clarify, intuition remains uniquely human, and powerful precisely because it’s not always perfectly explainable. Next time you face a tough decision, pause and consider your instinctive reaction before diving into analysis.
Your subconscious might already know something you haven’t consciously processed yet.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
🎖️ LinkedIn Post of the Week
Reddit is the most underrated growth hack of 2025 by Melanie Amini
🤳🏽 Nice Finds You Should Binge
- AI use is becoming more common on social media. Should brands use it – or shun it? | Marketing Brew
- AI Search Results More Trusted Than Ads | Forbes
- How the Loudest Voices in AI Went From ‘Regulate Us’ to ‘Unleash Us’ | Wired
- The Path to CEO Runs Through Marketing | Fortune
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: Reddit Specialist
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
Billy Strings & Don Julin – Full Performance (Live on KEXP @Pickathon)
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
