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Welcome to Volume 211 👋
Happy Thursday!
In this week’s newsletter, we cover:
- GSuite vs Everybody: The Unbundling & Vulnerability Of GSuite
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
GSuite vs Everybody: The Unbundling & Vulnerability Of GSuite
GSuite is under siege!
Competitors are targeting its core products—from email to spreadsheets—capitalizing on GSuite’s lack of focus and Alphabet’s shifting priorities.
In this article, we explore the rise of specialized solutions like Zoom, Airtable, and Notion, each chipping away at GSuite’s market share by focusing on singular functionalities.
Here’s a glimpse of what you’ll uncover:
- The War on GSuite: Competitors like Zoom and Notion are targeting GSuite’s weaknesses, creating a competitive SaaS landscape.
- Alphabet’s Priorities: GSuite struggles for attention as Alphabet focuses on other revenue streams and innovations.
- Unbundling Trend: Startups exploit GSuite’s broad product range, offering specialized alternatives.
- Lessons from Microsoft & Zoom: How companies with focused strategies outperform GSuite.
- Future of GSuite: Will GSuite reclaim its dominance or continue losing ground? Explore the potential outcomes.
Read the full article for insights into GSuite’s challenges and the evolving SaaS market.
⚖️ High-Volume Keywords vs. Low-Volume Keywords: Ending the Debate ⚖️
How do you choose between high-volume and low-volume keywords to optimize your marketing strategy? In his latest article, Ross discusses determining which is best for your business.
What’s inside:
- Keyword Volume & Competition: Learn how to weigh search volume against competition and cost per click (CPC) for effective visibility.
- The Power of Search Intent: Ross explains why aligning keywords with user intent attracts more qualified leads, even with low-volume options.
- Cost-Effective Selection: Find strategies for discovering high-volume keywords with low CPCs and how targeting niche keywords can reach specialized audiences.
- Keyword Research Tools: Explore using SEMRush and Ahrefs to assess search volume, CPC, and difficulty, ensuring data-driven decisions.
- Aligning with Business Goals: Understand how to match your keyword strategy to campaign objectives, from brand awareness to direct sales.
Remember: You’re not choosing between high and low volume. You’re choosing what converts for your specific goals.
Want more insights? Read the full article.
👀 What’s the Latest in B2B SaaS This Week? 👀
Semrush acquires Search Engine Land| Search Engine Land
Google Shopping is getting a ‘for you’ feed of products| TheVerge
Perplexity is reportedly looking to fundraise at an $8B valuation| TechCrunch
AI Startup SandboxAQ Seeks Funding at Over $5 Billion Valuation| Bloomberg
Zuora Enters into Definitive Agreement to be Acquired by Silver Lake and GIC For $1.7 Billion| ZOURA
🎧 Thriving in the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
In this insightful webinar, Ross Simmonds and Ariana Shannon discuss how businesses can thrive despite shrinking budgets by cutting through distractions and leveraging smart strategies.
Ross critiques the “bread and circus” mentality, calling out social media hype that distracts from real issues like changing customer behavior and declining trust in platforms like Google.
He offers a practical framework—research, creation, distribution, and optimization—to help teams leverage AI and data to meet big goals. Ross stresses the importance of strategy guided by data, citing how even a Google post on LinkedIn struggled for engagement despite having 400,000 followers.
If you’re ready to ditch distractions and focus on what truly moves the needle, this webinar is packed with insights you can’t miss.
👉 Watch now: Listen to the full webinar
✨ Start Creating Better Content Today with Research-Driven AI 🚀
Imagine turning every piece of content into a magnetic force that captivates readers and keeps them returning. No tricks, no gimmicks—just deep research and strategic insights that your competitors can’t match.
That’s not just a dream. That’s Frase.
Why Choose Frase?
Research-First Revolution:
- Stop guessing—start knowing with deep insights from top-performing content.
- Frase analyzes what resonates with your audience using powerful SERP analysis.
Your Complete Content Command Center:
- Research: Instant SERP analysis and competitor insights.
- Outline: AI-generated content briefs in seconds.
- Write: Smart writing assistance that keeps you in control.
- Optimize: Real-time SEO guidance as you create.
Built for serious content teams, Frase offers customizable workflows, seamless integrations with Google Docs and WordPress, intelligent content organization, and effective collaboration tools.
Join Over 30,000 Teams Trusting Frase
“Using Frase feels like having content marketing cheat codes.” — Brendan Hufford, Content Marketer @ActiveCampaign
- No credit card is required.
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Break free from mediocrity. Create research-backed, SEO-optimized content that delivers real value.
🧠 This Week’s Brain Food 🧠
Necessity is the mother of invention. The rising inflation in recent years prompted me to start a vegetable garden. For someone who’d barely kept a houseplant alive, I had no idea what I was getting into. I envisioned a lush garden of tomatoes, peppers, and herbs, saving me money on groceries.
Reality hit hard. Some seedlings withered despite constant watering, while pests devoured others. I battled with weeds that seemed to grow faster than my vegetables. There were days when I wanted to give up, convinced I didn’t have a “green thumb.”
But then, I noticed something. The plants that thrived weren’t the ones I fussed over most. The neglected ones—the tomato plant left unwatered for a week—developed deeper roots and became more resilient.
This taught me a life lesson: resilience grows through challenges, not perfect conditions. Just like my garden, we build strength by facing, not avoiding, difficulties. Whether it’s work, personal goals, or my thriving garden, I see setbacks as the groundwork for growth. It’s not about avoiding struggle; it’s about growing through it.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
James Dyson spent 5 years on 5,127 prototypes to create the 1st bagless vacuum cleaner by Katelyn Bourgoin
🎖️ LinkedIn Post of the Week
My favorite use case for ChatGPT remains…Making famous authors write about B2B software. by Rosanna Campbell
🤳🏽 Nice Finds You Should Binge
- The Role of Nutrition and Exercise in Sustained Performance| Predictable Revenue
- SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters| ForEntrepreneurs
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
The Magical, Mesmerizing Migration of Monarch Butterflies | Jaime Rojo | TED
This round-up has been brought to you by me, Saheed Hassan, in partnership with Frase!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
