Are you looking to grow your marketing outside the traditional social media platforms?
Have you thought of using Reddit?
Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable.
It’s also divided into smaller communities called subreddits. A subreddit is a board dedicated to a certain topic. Each one begins with reddit.com/r, such as reddit.com/r/marketing
BUT FIRST, you should know how to use Reddit. While marketing on any social platform happens when you provide good value to your audience, Redditors are good at spotting marketers. You must be prepared, and understand how to provide value, to the Reddit community. Or you might get banned.
SIDE NOTE → Here are some tips on how to use Reddit for marketing.
In this post, I am going to share 31 Reddit stats you can use to boost your marketing strategy and help you choose the tactics worth using.
TL;DR — Here’s all 31 stats, ready to be referenced. Just copy & paste in your Google Docs, blog posts, company emails, etc…
(P.S. you can click / tap on any stat to scroll down for more context & insight on the numbers)
In our 2018 Reddit Marketing Report, we highlight trends surrounding 150 different subreddits to help you understand what content your audience needs. If your audience wants a subreddit about marketing, traveling or fashion, you have to understand those topics if you want them to engage with the content.
BONUS: We all know Reddit is a tough platform to use. Here’s a great video that covers some of the best ways to drive results on Reddit.
Let’s dive in!
And here are the most common words from /r/Marketing:
A big part of Reddit are the links with more than 50% of the content in the top Subreddits coming from links. Users depend on Reddit to find new content, websites, and resources, similar to their interests. Reddit’s upvotes allow users to filter through the content they don’t want and browse through a curated feed.
With the latest trends to the newest gadgets, technology is a popular topic on Reddit. In fact, they receive more than 27 million monthly visitors to technology communities, such as r/technology and r/iphone. Whether you want the latest on a product release or an opinion on a gadget, Reddit is a great source for all things technology.
According to Comscore, 38% of Reddit users consider themselves technology lovers, more than any other social platform like Facebook or Instagram. With this, it shows that Reddit is the place to be for relevant conversations around technology.
Beyond Reddit, users are fascinated by technology and are taking action. Within the last year, 47% of Redditors have bought a consumer electronic of their choice.
Didn’t have time to read them all? No worries, here are the top six stats you need to know:
What Reddit statistic did you find fascinating? We’d love to hear them in the comments!
I’m also leaving you with our Reddit Marketing Guide, where we share tips on how to drive traffic to your content, reverse engineer any subreddit and generate more leads & sales from Reddit.
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