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Welcome to Volume 194 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🟦 How ContentSquare Quadrupled Their Traffic
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Intersection 2024: Catch the Recording Here
Did you miss Intersection 2024?
Don’t worry! We recorded the whole thing.
Foundation’s best and brightest kicked off the summer yesterday with a virtual conference exploring the intersection of artificial intelligence and marketing. Whether you’re still exploring different use cases for generative tools or are ready to level up your AI strategy, it had plenty of insights for you.
Hosted by our very own Leigha Henderson, Intersection 2024 featured:
- What Content AI Can’t Do (Yet) — Chris Meabe, Senior Content Specialist, discussed what these disruptive tools still struggle with and how to avoid misusing AI.
- Fireside Chat on Disruptive Technologies — James Scherer, VP of Strategy, joined Ross for a virtual sit-down on the marketing innovations making waves.
- Key Note Speaker: Ross Simmonds — The marketing master himself spent an hour separating hype from reality when it comes to using AI for creation and distribution.
Want to watch the full recording packed full of those insights?
👉 Watch the Intersection 2024: Fireside Chat recording here! You can find the other presentations from the summit on our YouTube channel.
B2B SAAS MARKETING
How Contentsquare Quadrupled Organic Traffic
Writing a high volume of content isn’t enough.
Don’t forget, your quality matters too. That’s what I broke down in the latest article on the Foundation Lab.
Contentsquare, a leader in UX analytics, achieved a 400% increase in organic traffic in nine months by prioritizing quality over quantity in content strategy. They focused on high-value topics like qualitative vs. quantitative data, leveraging strategic SEO to drive engagement.
By shifting their focus from branded to non-branded keywords, they expanded their reach, enhancing visibility and relevance. This approach underscores the importance of deep, well-optimized content and strategic keyword use. Now, Contentsquare is scaling this quality-first strategy, publishing more frequently while maintaining content excellence.
Check out the full breakdown in the Foundation Lab, and let us know what you think about brand-heavy growth strategies!
👀 What’s the Latest in B2B SaaS This Week? 👀
🆘 A cyberattack on CDK Global has kneecapped automotive dealerships internationally
💰 Squarespace sold its restaurant reservation system to American Express
⏱️ Apple has delayed its launch of AI features in Europe due to EU regulations
🔒 The US has banned the sale of Kapersky antivirus software
🤖 OpenAI purchased Rockset, an enterprise real-time search and data analytics platform
🚨 New Insights From Ross: How Brands Can Thrive with STAT 🚨
One of our favourite tools to help our clients understand how their articles rank and their place in the market is STAT Search Analytics. It’s especially useful in times like these, when the SERPs are incredibly volatile, and it’s hard to know where you stand with search engines.
This week, Ross broke down how we use STAT to help our clients. It’s a peek behind the curtain at our strategy process, with valuable insights that you can apply to your own work.
Here are a few of the core points he covers:
- How STAT lets you target the right review sites
- How we judge the potential value of targeting BOFU keywords
- How to identify new competitors on the SERPs for keywords you’re targeting
Are you ready to get his full insights? Read the full article right here.
🧠 This Week’s Brain Food 🧠
Some personal news: I’m getting married!
I promise I’m not just bragging. It’s relevant.
It turns out that wedding planning involves a lot of the skills I developed as a marketer. I carefully re-examined every word on our invites and wedding website to make sure they were as clear as possible. Parking instructions, the timeline of events, and the general theme all need to be communicated in a direct but unusually formal way.
It’s tricky!
It made me think about how much the skills we develop in this industry matter for life. The ability to explain parking in a strange city to my uncle is the same skill I use to explain technical products to non-technical audiences.
Take a second to appreciate the skills you have and how they make your life better. You might not even realize how much you use them!
Finally Unlocked: Ross’s MozCon 2023 Presentation
At last, the archivists at Moz have seen fit to open their vaults to the public: The recording of Ross’s presentation from MozCon 2023 is now available for you to enjoy.
His presentation covered his vision for how content will evolve and how the marketing industry will change.
He makes plenty of predictions here, so it’s absolutely worth seeing which ones have already started to come true and which ones are still on their way.
Plus, there are plenty of insights that you can still apply to your own marketing strategies today.
Ready to see the future of marketing? Check out the complete presentation here.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
SEO updates you need to know [17 June] by Mark Williams-Cook
🎖️ LinkedIn Post of the Week
As a professional, it’s okay if… by Jacalyn Beales
🤳🏽 Nice Finds You Should Binge
- Perplexity Plagiarized Our Story About How Perplexity Is a Bullshit Machine | WIRED
- TikTok Is Looking More and More Like Yelp | The Verge
- The Danger of Deepfakes Is Not What You Think | FT
- Why Making Computer Chips Has Become Such a Big Deal | Bloomberg
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Foundation: Content Marketing Manager
- Foundation: B2B Content Marketing Strategist
- Foundation: Social Media Editor [Freelance]
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Content Creator
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
NO HANDS by Joey Valence and Brae
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and to make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
