‹ Go Back

Subscribe For Exclusive Trends, Research & Data

Gain access to exclusive research, training, trends and support from the best marketers in the world.

Foundation Labs provides you with timely, meaningful, and relevant data that enables you to grow your company in a meaningful way. The world’s top SaaS companies subscribe to Foundation Labs to receive industry news and data driven insights to create a marketing culture that drives results.

We have two different plans:

Foundation Labs: Insider Subscription

Exclusive B2B SaaS growth, SEO & content case studies​
→ Quarterly reports on data-backed B2B SaaS trends, correlations & more​
→ Weekly Insiders-only email on trends, data & research​
→ Insiders-only webinars on B2B SaaS content marketing​
→ Two weekly newsletters with case studies & SaaS stories​

SUBSCRIBE $828 annually
Foundation Labs: Inner Circle Subscription

Exclusive B2B SaaS growth, SEO & content case studies​
→ Quarterly reports on data-backed B2B SaaS trends, correlations & more​
→ Weekly Insiders-only email on trends, data & research​
→ Insiders-only webinars on B2B SaaS content marketing​
→ Two weekly newsletters with case studies & SaaS stories​
→ Invite-only fireside chats with marketing leaders at B2B SaaS giants
→ SaaS reports breaking down what’s working across industries today

SUBSCRIBE $3348 annually

How Contentsquare Raised Organic Traffic 400% in 9 Months | Vol 194

Free Content

Welcome to Volume 194 👋

Happy Thursday! 

In this week’s newsletter, we cover: 

Let’s get into it.

Intersection 2024: Catch the Recording Here

Did you miss Intersection 2024?

Don’t worry! We recorded the whole thing.

Foundation’s best and brightest kicked off the summer yesterday with a virtual conference exploring the intersection of artificial intelligence and marketing. Whether you’re still exploring different use cases for generative tools or are ready to level up your AI strategy, it had plenty of insights for you.

Hosted by our very own Leigha Henderson, Intersection 2024 featured: 

  • What Content AI Can’t Do (Yet) — Chris Meabe, Senior Content Specialist, discussed what these disruptive tools still struggle with and how to avoid misusing AI.
  • Fireside Chat on Disruptive Technologies — James Scherer, VP of Strategy, joined Ross for a virtual sit-down on the marketing innovations making waves.
  • Key Note Speaker: Ross Simmonds — The marketing master himself spent an hour separating hype from reality when it comes to using AI for creation and distribution.

Want to watch the full recording packed full of those insights? 

👉 Watch the Intersection 2024: Fireside Chat recording here! You can find the other presentations from the summit on our YouTube channel.


How Contentsquare Quadrupled Organic Traffic

Writing a high volume of content isn’t enough.

Don’t forget, your quality matters too. That’s what I broke down in the latest article on the Foundation Lab.

Contentsquare, a leader in UX analytics, achieved a 400% increase in organic traffic in nine months by prioritizing quality over quantity in content strategy. They focused on high-value topics like qualitative vs. quantitative data, leveraging strategic SEO to drive engagement. 

By shifting their focus from branded to non-branded keywords, they expanded their reach, enhancing visibility and relevance. This approach underscores the importance of deep, well-optimized content and strategic keyword use. Now, Contentsquare is scaling this quality-first strategy, publishing more frequently while maintaining content excellence.

Check out the full breakdown in the Foundation Lab, and let us know what you think about brand-heavy growth strategies!

👀 What’s the Latest in B2B SaaS This Week? 👀

🆘 A cyberattack on CDK Global has kneecapped automotive dealerships internationally

💰 Squarespace sold its restaurant reservation system to American Express

⏱️ Apple has delayed its launch of AI features in Europe due to EU regulations

🔒 The US has banned the sale of Kapersky antivirus software

🤖 OpenAI purchased Rockset, an enterprise real-time search and data analytics platform

🚨 New Insights From Ross: How Brands Can Thrive with STAT 🚨

One of our favourite tools to help our clients understand how their articles rank and their place in the market is STAT Search Analytics. It’s especially useful in times like these, when the SERPs are incredibly volatile, and it’s hard to know where you stand with search engines.

This week, Ross broke down how we use STAT to help our clients. It’s a peek behind the curtain at our strategy process, with valuable insights that you can apply to your own work. 

Here are a few of the core points he covers:

  • How STAT lets you target the right review sites
  • How we judge the potential value of targeting BOFU keywords
  • How to identify new competitors on the SERPs for keywords you’re targeting

Are you ready to get his full insights? Read the full article right here.

🧠 This Week’s Brain Food 🧠 

Some personal news: I’m getting married! 

I promise I’m not just bragging. It’s relevant.

It turns out that wedding planning involves a lot of the skills I developed as a marketer. I carefully re-examined every word on our invites and wedding website to make sure they were as clear as possible. Parking instructions, the timeline of events, and the general theme all need to be communicated in a direct but unusually formal way.

It’s tricky!

It made me think about how much the skills we develop in this industry matter for life. The ability to explain parking in a strange city to my uncle is the same skill I use to explain technical products to non-technical audiences.

Take a second to appreciate the skills you have and how they make your life better. You might not even realize how much you use them!

Finally Unlocked: Ross’s MozCon 2023 Presentation

At last, the archivists at Moz have seen fit to open their vaults to the public: The recording of Ross’s presentation from MozCon 2023 is now available for you to enjoy.

His presentation covered his vision for how content will evolve and how the marketing industry will change.

The Evolution of Content & The Future of Our Industry

He makes plenty of predictions here, so it’s absolutely worth seeing which ones have already started to come true and which ones are still on their way.

Plus, there are plenty of insights that you can still apply to your own marketing strategies today.

Ready to see the future of marketing? Check out the complete presentation here.

Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.

🏅 Twitter/X Thread of the Week

SEO updates you need to know [17 June] by Mark Williams-Cook

🎖️ LinkedIn Post of the Week

As a professional, it’s okay if… by Jacalyn Beales

🤳🏽 Nice Finds You Should Binge

💻 Job Postings Worth Checking Out

Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space. 

Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.

🎧 What We’re Wired Into This Week

NO HANDS by Joey Valence and Brae

This marvellous marketing medley is brought to you by me, Chris Meabe.

If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at We’re always looking for ways to improve and to make sure you receive the best B2B SaaS marketing resources. 

Have a great week(end), and stay safe.

Did you enjoy this post?

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est eopksio laborum. Sed ut perspiciatis unde omnis istpoe natus error sit voluptatem accusantium doloremque eopsloi

Learn How The Best B2B SaaS Companies Do Marketing.

Subscribe today to get access to some of the best content on B2B growth & tech.