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Welcome to Volume 201 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🏢 The Skyscraper Technique: Three Steps To 200% Lift In Organic Traffic
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Intersection 2024: Catch the Recording Here
Did you miss Intersection 2024?
Don’t worry! We recorded the whole thing.
Foundation’s best and brightest kicked off the summer yesterday with a virtual conference exploring the intersection of artificial intelligence and marketing. Whether you’re still exploring different use cases for generative tools or are ready to level up your AI strategy, it has plenty of insights for you.
Hosted by our very own Leigha Henderson, Intersection 2024 featured:
- What Content AI Can’t Do (Yet) — Chris Meabe, Senior Content Specialist, discussed what these disruptive tools still struggle with and how to avoid misusing AI.
- Fireside Chat on Disruptive Technologies — James Scherer, VP of Strategy, joined Ross for a virtual sit-down on the marketing innovations making waves.
- Keynote Speaker: Ross Simmonds — The marketing master himself spent an hour separating hype from reality when it comes to using AI for creation and distribution.
Want to watch the full recording packed full of those insights?
👉 Watch the Intersection 2024: Fireside Chat recording here! You can find the other presentations from the summit on our YouTube channel.
B2B SAAS NEWS
The Skyscraper Technique: Three Steps To 200% Lift In Organic Traffic
Ever wonder how to significantly lift your organic traffic? The Skyscraper Technique might be the game-changer your SEO strategy needs. In a world where content is king, this three-step method can help you stand out by building on what’s already successful.
Here’s how it works:
- Identify top content: Find high-ranking content in your niche.
- Create superior content: Develop something even more valuable and comprehensive.
- Promote strategically: Reach out to those who linked to the original content and influencers in your industry.
By leveraging the Skyscraper Technique, you can enhance your site’s authority, gain more backlinks, and achieve higher search rankings.
Want to dive deeper into this powerful strategy? Head over to our blog to read the full breakdown!
🚨 New Podcast Alert: How The Content Game Has Changed + My Video Bet 🚨
In this episode of Create Like the Greats, Ross dives into the shifting landscape of video marketing, especially in the B2B space. He shares insights from his experience with the Cut30 program, which has reshaped his approach to creating impactful video content.
Here are some key takeaways from the episode:
👉 Targeted Audience Outreach: Ross highlights the importance of deeply understanding your audience and tailoring video content to specific buyer personas to drive meaningful engagement.
👉 Rethinking Video Marketing: He challenges the traditional methods in B2B video marketing, advocating for innovative strategies that push the boundaries of content creation.
Curious to learn more? Tune in to this insightful episode on Apple Podcasts and Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
🆇 Ad Advisory Group Suspends Activity Following Legal Action from X | SocialMediaToday
📢 Google Enhances Local Services Ads With Auto-Selected Photos | Search Engine Land
🔎 Perplexity’s Popularity Surges as AI Search Start-Up Takes on Google | Financial Times
🗓️ Organize to Excel — Bring Your Content Together in Planable 🗓️
If you’re still of the mindset that you can plan your entire marketing operation in a spreadsheet, this one’s for you.
Planable is a collaboration platform that drives all of your content distribution efforts through an intuitive, easy-to-use interface. It’s a digital command center where you and your team can create, plan, review, and approve all your awesome marketing content.
And Planable isn’t just for social media. It helps you optimize your workflows for blogs, newsletters, press releases, briefs — every asset in your content portfolio!
With a dedicated workspace for each brand or client, you’ll experience a faster, smoother workflow that helps your team work together like never before.
Because Planable loves organized content. And so should you.
Bring all your content together today. Try Planable for free.
🧠 This Week’s Brain Food 🧠
There’s plenty to admire about the Olympics, but one thing that’s always on my mind when I watch some sport I’ve never heard of is, “How did that person find that sport?”
A lot of amazing athletes spend a good chunk of their lives playing the wrong sport. Despite being 7’2″, Dikembe Mutombo didn’t touch a basketball until he was 16 years old. Many great Olympic divers start out in gymnastics.
That’s not lost time, but it is noteworthy that you might not have even come across the thing you’re best at yet. Have you ever tried some of the Olympics’ newest sports — breaking, speed climbing, or kayak racing?
Take this as an opportunity to try something new. You might not be any good at it, but you could be a natural. And there’s only one way to find out.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
Introducing Foundation’s AI Marketing Console
A few years ago, if someone said that mastering a single SaaS tool could save you 500+ work hours every year, make you a better creator, and increase your chances of landing a leadership position, you’d probably laugh them out of the room. Well, no one’s laughing now.
Generative AI is projected to add billions of dollars to the marketing industry in productivity savings alone, and the vast majority of professionals in our industry are incorporating AI this year.
Like all emerging technologies, there’s a huge advantage to moving quickly. Experimentation and research are key to building the skills you need to stay ahead. Unfortunately, these are also time-intensive processes.
That’s why we’re excited to announce the release of the AI Marketing Console.
With the AI Marketing Console, you get an arsenal of 130+ battle-tested ChatGPT prompts to help you create everything from landing pages and email drip campaigns to reports and customer research.
Plus, you’ll get exclusive access to the following:
- A visual AI toolkit with 20+ video walkthroughs
- Two keynote presentations on the state of AI in marketing
- An AI content evaluation checklist to level up your outputs
Get full access to the AI Marketing Console, and start building your AI skills now!
If you want more information on why we’ve created this offering, check out this video from Ross!
🏅 Twitter/X Thread of the Week
Simplified Technical SEO Audit Workflow by Mihir Naik
🎖️ LinkedIn Post of the Week
How To Deal With SEO Imposter Syndrome by Andrew Holland
🤳🏽 Nice Finds You Should Binge
- It’s Too Soon to Tell Whether AI Is Making Us More Productive | Fortune
- The Music Industry Is Suffering From a Streaming Hangover | Financial Times
- Combating Thin Content: How to Identify and Fix It | Semrush
- The Default Blocklist: Why Google Trusts Big Brands (But Not You) | Ahrefs
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor (Freelance)
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
I Know You Know — Esperanza Spalding
This marvelous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
