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Welcome to Volume 209 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 4 Content Marketing Tips To Use When Marketing On Reddit
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
4 Content Marketing Tips To Use When Marketing On Reddit
“Marketing on Reddit.”
It’s a complete sentence with only three words, and it terrifies most marketers.
But there are those who run…and those who market real estate.
With 168 million visitors, Reddit offers endless opportunities. So why are brands still avoiding it?
Because they don’t get it: Reddit isn’t another platform to push ads. It’s a place for authentic conversations and value-driven content.
Brands that crack the Reddit code are those that get involved, deliver value, and treat the community with respect.
We’ve cracked the Reddit code, and it’s simpler than you think: provide content that truly helps, engage in real conversations, and always stay authentic.
You’ll learn how to:
- Create content that genuinely helps people
- Find and engage with relevant subreddits
- Build trust within Reddit communities
- Monitor conversations for organic marketing opportunities
Want to unlock Reddit’s potential? We’ve cracked the code. Why not start now by reading the complete guide and your future self will thank you.
🚨 New Podcast Alert: The Intelligence Age [Thoughts] 🚨
Still think AI is just a trend? Spoiler alert: It’s not. In the latest Create Like the Greats episode, Ross digs into the future of AI, inspired by Sam Altman’s take on how it will reshape how we work, think, and tackle problems.
Here’s what’s inside:
We’re More Productive Than Ever
Technology has pushed human productivity to heights we couldn’t have imagined a decade ago. Tasks that once took hours—writing hundreds of emails, designing, or optimizing content—can now be done in minutes. The ones who adapt now will be tomorrow’s top performers.
Solving Problems That Once Felt Impossible
AI isn’t just another tool; it’s a game-changer. From marketing to lead generation, this stage of technology is opening doors we didn’t even know existed. And we’re only getting started.
It’s Not Going Anywhere
The hype may have faded, but the impact is real. Businesses that have embraced this wave are already seeing major wins, from creating personalized campaigns to digging deeper into data for better decision-making.
Want to see how technology can give you a competitive edge? This episode has all the takeaways you need to sharpen your strategy.
Check out the full episode on Apple Podcasts or Spotify, and start shaping the future of your business today! 🎧🚀
👀 What’s the Latest in B2B SaaS This Week? 👀
- OpenAI’s ChatGPT Breaks Out of Its Box—and Onto a Canvas| Wired
- Meta Unveils AI Video Generator, Taking On OpenAI and Google| Bloomberg
- Crescendo raises $50M for its AI-powered customer service platform| SiliconANGLE
- Google rolls out new AI-organized search results, AI Overview links| Search Engine Land
- 159 employees are leaving Automattic as CEO’s fight with WP Engine escalates| TechCrunch
📚 Check Out the 30 Best AI Marketing Tools 📚
A recent McKinsey report highlights that Generative AI could boost global productivity by $4.4 trillion annually, with marketing and sales capturing 75% of that value. Yet, many marketers are still missing out on AI’s true potential.
Over 84% of marketers already use AI daily, but are they using the right tools? That’s why we’ve curated a list of the top 30 AI tools to transform your marketing strategies in 2025.
Here are just a few:
- Jasper: Writing and content creation tool
- Frase: On-site SEO and brief creation
- HeyGen: AI video and avatar creation
- AdCreative: AI-assisted ad creation and design
- Unbounce: AI-powered landing pages and targeting
- Hubspot AI Writer: Social media content generator
… And many more.
These tools help streamline everything from content creation to customer engagement, freeing you from manual tasks and letting you focus on what matters most: creativity and strategy.
With AI poised to reshape marketing, don’t let your competition get ahead.
Ready to learn more? Dive into the full article and discover the AI tools that will help you dominate in 2025.
🚀 Save an Average of 12.5 Hours per Week on Content Creation With Hubspot’s AI Writer 🚀
Are you tired of staring at a blank screen, desperately searching for your next brilliant content idea? You’re not alone — 60% of marketers are right there with you, and they’re struggling to keep their content pipeline flowing.
But what if you had a tireless, creative partner who was always ready to help?
Meet HubSpot’s AI-powered content assistant — think of it as your personal content muse, available 24/7 to transform your content strategy from overwhelming to unstoppable.
This isn’t just another writing tool. HubSpot’s AI Writer is designed to help you produce high-quality, engaging content across all platforms — social media posts, landing pages, blog articles, or prospecting emails — in minutes, not hours.
No more writer’s block or resource constraints. Just enter a prompt and watch the magic happen. And it’s not just about churning out content. HubSpot’s AI Writer adapts to your brand’s voice, ensuring consistency and alignment across all channels.
Say goodbye to endless revision cycles with HubSpot’s AI content writer. Plus, it seamlessly integrates with HubSpot’s marketing and sales tools, ensuring your content is plentiful and helpful.
Ready to take your content creation to the next level? Try HubSpot’s AI Writer for free today — no credit card required.
👉 Start your content revolution now!
Because in the content game, working smarter beats working harder every time.
🧠 This Week’s Brain Food 🧠
Since the beginning of this year, I’ve followed three essential tips to boost my productivity. These strategies have kept my mind sharp and ready for challenges. Let me share what’s worked for me—maybe they’ll resonate with you, too.
The first is stepping out of my comfort zone.
Recently, I started reading a book on behavioral economics. Given my mathematics background, it’s not entirely unfamiliar territory. Though it sounds like a cliche, it still shifted how I approach work. Exploring new areas opens up fresh ways of thinking. Why not try the same? A book or podcast in an unfamiliar field could spark innovative ideas in your work.
Second, cultivate mental flexibility. And I do this with mind-mapping.
Mind-mapping has been incredibly helpful for brainstorming and connecting seemingly unrelated ideas. It’s a great technique for tackling complex problems. Additionally, exploring new skills like coding, design, or learning a language can stimulate different parts of your brain and sharpen your thinking.
Lastly, I’ve embraced the power of reflection.
Jotting down insights for a few minutes each day has brought surprising clarity. Regular reflection deepens your thinking and enhances your focus.
This week, why not try one of these strategies? You might be surprised at how it boosts your productivity and creativity.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Many founders quit their startups to get back to a job this year by Andrea Bosoni
🎖️ LinkedIn Post of the Week
Four steps to making your messaging sound a little more “human” by Grace Baldwin 🦴
🤳🏽 Nice Finds You Should Binge
- SEO RFP: The Best Process for Hiring the Right Agency [Template]| iPULLRANK
- 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers| Orbit Media
- Content length, depth and SEO: Everything you need to know in 2025| Search Engine Land
- How to start a business podcast: A proven step-by-step guide for growing companies| CXL
- Should you overhaul your pricing structure? Splitting your value metrics from the feature set| Paddle
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
Simon Sinek: How to discover your “why” in difficult times| TED
This round-up has been brought to you by me, Saheed Hassan, in partnership with Hubspot’s AI writer!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
