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Welcome to Volume 257 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 👤 NinjaOne Published 900+ Blogs in 12 Months
- 📱 Google AI Mode’s Global Rollout and Default Controversy
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
👤 NinjaOne Published 900+ Blogs in 12 Months (And They’re Doubling Down Despite Traffic Dips)
While the marketing world debates AI’s impact on search, NinjaOne quietly published over 900 blog posts in a single year, even as their organic traffic dipped 33% in Q4 2024.
The 903 new posts are already generating 46,000 monthly visits, with 650 ranking in top-3 positions.
More importantly, their content allocation reveals a clear prioritization strategy:
- 67% how-to content targeting IT troubleshooting queries that their audience searches daily
- 4% comparison pages intercepting high-intent searches for competitors like ConnectWise and Intune
- 1.3% “best tools” listicles building category authority and feeding their bottom-funnel content
The focus on how-to content makes perfect sense. IT professionals turn to search first when troubleshooting, and posts like “how to force a group policy update remotely” create natural pathways into NinjaOne’s Active Directory management features.
Instead of pulling back in the face of AI Overviews, NinjaOne is doubling down. They’re betting that owning thousands of long-tail IT queries will deliver compounding returns as search evolves.
Want to see a breakdown of their content playbook? Check out the full analysis on Foundation Labs.
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📱 Google AI Mode’s Global Rollout and Default Controversy
There’s been a lot of talk about Google AI Mode this week. Some of it planned, some of it not so much.
On Monday, the company announced that AI Mode is now available to users in five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. That’s over a billion people who can potentially use Google’s AI search experience.
But this announcement has been overshadowed by a bigger story: Will users choose AI Mode or be forced to use AI Mode?
Late last week, a Twitter user suggested AI Mode should become the default search experience, and this was how Logan Kilpatrick, Google’s lead product manager for AI Studio, responded:
He’s since clarified the statement, saying this wasn’t about AI mode replacing the main search function, but the whole SEO industry is understandably alarmed.
After all, Google does have a reputation of saying one thing and doing something else.
👀 What’s the Latest in B2B SaaS This Week? 👀
📈 Klarna’s IPO pops, raising $1.4B, with Sequoia as the biggest winner | TechCrunch
😐 Reddit is dropping subscriber counts on subreddits | The Verge
👩⚖️ Anthropic Agrees to Pay Authors at Least $1.5 Billion in AI Copyright Settlement | WIRED
📢 Reddit launches Pro tools for publishers | Search Engine Land
💰 Replit hits $3B valuation on $150M annualized revenue | TechCrunch
🚨 New Podcast Alert: Vulnerability is Your Greatest Leadership Asset (Not Weakness) 🚨
Most leaders still believe they need to have all the answers. Craig Samson spent decades proving the opposite.
In the latest episode of The Ross Simmonds Show, the founder of Gran Sasso HR Solutions shares how he transformed a billion-dollar retailer’s culture by flipping traditional leadership on its head — and why admitting what you don’t know builds more trust than pretending you do.
The conversation touches on why modern leadership requires letting go of ego-driven expectations and embracing collaborative vulnerability. Craig shares frameworks for rebuilding organizational cultures, scaling HR from a support function to a strategic driver, and leading effectively across remote and in-person teams. Here’s what you’ll discover:
- The vulnerability paradox: Why admitting shortcomings and asking for help actually increases your authority as a leader
- Building balanced teams: How to avoid hiring clones of yourself using tools like DiSC assessments
- HR as a strategic advantage: Using data to show ROI on people investments through engagement metrics
- Remote leadership frameworks: Managing to deliverables, not screen time, while over-communicating purpose
- Culture transformation at scale: Craig’s field-tested approach that increased engagement after sending HR teams into operations
- The founder’s dilemma: Why visionaries must slow down to communicate expectations clearly
Listen to the full episode on Apple Podcast or Spotify for leadership wisdom — whether you’re hiring your first team or scaling to thousands.
🧠 This Week’s Brain Food 🧠
Fall is just around the corner in my neck of the woods, and I’m someone who’s lucky enough to live close to a maple tree for one of nature’s best shows:
The gradual shift from bright green leaves to a vibrant mix of yellow, orange, and red.
This week, I was looking at it while having a coffee and thought, “Why do the leaves do that again?” So, I took myself back to primary school science class to get a quick refresher on the science behind this beautiful process.
Turns out, those vibrant fall colors have been hiding in your tree’s leaves all along.
During spring and summer, leaves are packed with chlorophyll — the green pigment that captures sunlight and converts it into energy through photosynthesis. Chlorophyll is so dominant that it masks all the other pigments living in the leaf.
But as days get shorter and temperatures drop, the tree starts breaking down and reabsorbing the valuable chlorophyll to store nutrients for the cold months ahead. As the green fades away, out shine the other pigments.
The yellows and oranges come from carotenoids (think carrots), while the reds and purples from anthocyanins, which trees actually produce fresh each fall as a kind of natural sunscreen to protect the leaves during their final weeks.
If you can, get outside and enjoy the show.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Reddit Post of the Week
Confession from my early SEO days: I got a client to #1 on Google, and it completely destroyed their business. In r/GrowthHacking
🎖️ LinkedIn Post of the Week
Unpacking ‘𝘄𝗼𝗿𝗱𝗹𝗶𝗺’: The Hidden Quota Shaping Your Brand’s AI Visibility. By Andrea Volpini
🤳🏽 Nice Finds You Should Binge
- Microsoft’s AI Chief Says Machine Consciousness Is an ‘Illusion’ | WIRED
- Cognitive scientists and AI researchers make a forceful call to reject “uncritical adoption” of AI in academia | Blood in the Machine
- Is Google set to make AI Mode the default search experience? If it does, the internet may never be the same. | Mashable
- Tailscale Shows Technical SaaS Brands How to Do Reddit Right | Foundation Marketing
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation Marketing | Associate Account Executive (Growth)
- Foundation Marketing | Senior Account Manager
- Foundation Marketing | Director of Strategy
- Foundation Marketing | Senior Account Coordinator
- Foundation Marketing | Data & Insights Analyst
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
LCD Soundsystem—Dance Yrself Clean
This SaaS news smattering is brought to you by Ethan Crump!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at ethan@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
