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Welcome to Volume 67!
How well do you value the people in your organization, especially your direct reports?
Do you listen to understand their pain points and do all you can to ensure their steady growth, productivity, and mental/emotional wellness?
Showing employees you care about them as much as you value your customers is a key ingredient that guarantees your brand’s success.
That’s because these employees spend the most time interacting with your customers, and their actions directly influence a user’s perception of your brand. So, you want to ensure they are in good shape as much as it depends on you.
Coinbase is one of the few brands making great strides in this direction.
Before we dive in to read the full story, here’s a peek at what’s to come in this piece:
- Coinbase Gives Employees More Recharge Weeks
- You Can Now Record Twitter Spaces
- Here’s How Users Shop On Social Platforms
Coinbase Gives Employees Recharge Weeks
Remote-first Cryptocurrency Exchange Platform, Coinbase, is giving employees a week off every quarter to recover between sprints.
Coinbase’s Chief People Officer, L.J Brock, acknowledges that the company has an intense work culture magnified by the current explosion of crypto. As a result, many employees wound up working long, unpredictable hours to keep up the pace.
During these coordinated recharge weeks, nearly the entire company will shut down so they can enjoy the time off without the risk of work piling up.
Are you really recharging if you are thinking about the extra work looming over your head when you return to the office? Not really.
Coinbase is one of a handful of companies that prioritize the emotional, mental, and physical wellbeing of their employees as much as they prioritize customer success.
Bolt’s four-day workweek is another great example of this concept in practice.
For three weeks in 2021, the management team experimented with giving employees every Friday off to recharge, spend quality time with loved ones, and do the things that matter most to them.
The result?
A company-wide survey conducted at the end of the trial period found:
- 94% of employees and 91% of managers wanted the program to continue.
- 84% of employees said they have been more productive
- 86% said they have been more efficient with their time.
- 84% saw an improvement in their work-life balance.
Pretty great, right?
What started as a three-month trial is now a permanent part of the company’s culture.
Paid time off reduces burnout, boosts creativity and productivity, and it also promotes emotional and mental wellness in the workplace.
As humans, we should acknowledge that we won’t be at 100% at all times.
Unexpected events occur that can affect our productivity.
Events like increased workload or the unexpected exit of an employee, the death or loss of a loved one, ill-health, amongst other things.
That’s why compassion should be a core value at every company so we can recognize the signs of burnout before company culture becomes toxic and causes a major breakdown.
Here at Foundation, we get a minimum of two weeks of paid time off to recharge, reconnect with loved ones, and do things that matter to us.
We also get five days every year to volunteer for a cause that hits home for us, and some time away from work to catch our breath when emergencies arise.
These are the little ways the company shows the team that they truly care.
In what ways are you showing your team that you care?
If you have been swamped with work in the previous years, and you forgot to prioritize your employees’ wellness, 2022 is a good year for you to start making those changes.
If you’re a B2B creator, marketer, or leader in search of a healthy work environment that prioritizes your well-being as much as your productivity, we have a place for you here. Check out our job listings here to see if any of them are perfect for you.
KEY TAKEAWAYS
- Remote-first Cryptocurrency Exchange Platform, Coinbase, is giving employees a week off every quarter to recover between sprints.
- Deliberate Time Off shows employees how committed you are to ensuring their wellness, and how important they are to the company’s long-term success.
- If you’re a B2B creator, marketer, or leader looking for healthy work culture and productive team to join this year, we have a place for you. Check out our vacancies here to see if any catch your eye!
You Can Now Record Twitter Spaces
Twitter now lets all Android and iOS users record Spaces. Your listeners can then playback the recording for 30 days.
You can use that 30-day timeline to repurpose the recorded spaces and create more value from the content before it vanishes.
Our content marketing manager, Ryan McCready, calls this strategy Active Repurposing. Here’s what the strategy looks like:
Instead of waiting to see how many listens your recorded Twitter Spaces session would get before you consider it “successful”, you should invest time and effort into repurposing it as soon as the session is over.
You can create a slide deck for LinkedIn and Instagram from the session. Design a visual to share with your email list. Create a Twitter Thread with key takeaways.
You can even record video while hosting the live Spaces session, edit the video, and share on your YouTube channel. You can break up the full video into smaller chunks and share on LinkedIn.
Do all you can to preserve the life of a recorded session and get it in front of more people! That way, you can create once, distribute forever, and get a ton of value from a single piece of content.
If you want to learn more about repurposing the right way, you should check out this masterpiece.
KEY TAKEAWAYS
- Twitter now lets all Android and iOS users record Spaces.
- Your followers can listen to a recorded session they missed or found valuable over and over again for a period of 30 days.
- Now you have time to repurpose that content for other platforms before it disappears for good.
Here’s How Users Shop On Social Platforms
The Influencer Marketing Factory released a new report on social commerce and how platforms are competing to win over influencers.
Here are ten key takeaways from the report:
- Instagram has 130 million people tapping on a shopping post every month.
- 49% of TikTok users purchase a product after seeing it advertised, promoted, or reviewed at least once.
- 89% of users are on Pinterest for purchase inspiration and more than 25% of their time is spent shopping.
- 97% of Gen Z consumers use social media as their top source of shopping inspiration.
- 90% believe influencer marketing to be an effective form of marketing with 72% saying that the quality of customers from influencer marketing campaigns is better than other marketing types.
- Livestream shopping is a $300B industry in China, and an emerging trend in the US where the market is expected to surpass $25B by 2023.
- By the end of 2022, 44.1% of Gen Z and 37.2% of millennial digital buyers will have used Buy Now Pay Later services at least once that year.
- 41% strongly agree they like to take advantage of special discounts offered by influencers.
- 42% strongly agree that they prefer to purchase directly on the social media app, instead of a third-party website.
- 82% of responders have discovered a product on social media and purchased it directly on their phones.
These insights reveal the growing demand for social commerce. More of your customers are making buying decisions on social media. You want to make sure your products are in their feed as much as possible.
KEY TAKEAWAYS
- Livestream shopping is a $300B industry in China, and an emerging trend in the US where the market is expected to surpass $25 B by 2023.
- 90% believe influencer marketing to be an effective form of marketing with 72% saying that the quality of customers from influencer marketing campaigns is better than other marketing types.
- With more customers making buying decisions directly on social media, you want to ensure your products and services are well positioned where your audience hangs out the most.
OTHER NEWS OF THE WEEK:
📍Checkout.com hits a $40B valuation mark, with fresh $1B Series D funding round.
📼 YouTube is testing a new feature in its Partner program to help creators land sponsorship deals.
👾 Microsoft’s plans to buy Activision Blizzard for $68.7 billion is the biggest acquisition in the company’s 47-year-history.
HIRING BRILLIANT B2B CREATORS, MARKETERS, AND LEADERS:
BRAIN FOOD OF THE WEEK:
The most striking core value to me at Foundation Marketing is:
“Embrace a growth mindset.”
For me, that means being willing to take feedback, no matter how unpleasant, and turn the piece into a masterpiece.
It also means these things:
- Being willing to spend extra hours learning about an unfamiliar topic or improving your existing knowledge on an area you think you know well.
- Keenly observing happenings on the busy streets of Twitter, LinkedIn, and other social media platforms to catch something others missed
- Putting your head down to study the greats, draw growth principles from their actions, and add them to your personal strategy arsenals.
- Appraising your actions each day, treating failure as feedback, and committing to becoming better and doing better.
These little things help us stand out from the crowd. They form a critical part of the building blocks for a strong, productive, and successful team.
So, make embracing a growth mindset a critical part of your team’s growth strategy. That’s how you’ll build a thriving brand.
TWITTER THREAD OF THE WEEK:
15 Examples And Tips To Master Business Writing by Alex Garcia
IN CASE YOU MISSED SOME OF OUR GREATEST HITS:
- How Grammarly Built A $13B+ Brand Targeting Simple Typos
- How Snowflake’s SEO and ABM Strategy Led to the Largest Software IPO in History
- 26 Marketing Experiments That Brands Can Use To Unlock New Insights
- The Most Important Marketing Frameworks
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
These round-ups are brought to you by me, Jessica O., every week ✌!
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