Yuliya Haranok
Yuliya has one rule she’s never broken in 10 years: she only works on things she genuinely believes in. Not as a preference, as a requirement. When she believes in something, she goes all in: learns it from the inside, builds what needs building, takes ownership of outcomes, and doesn’t stop until it works.
That conviction has taken her across software, SaaS, and process automation, always at the growth edge of each, always hands-on before anything else. She started with a programming background, which gave her a systems lens most marketers don’t have: she sees how the pieces connect, spots patterns quickly, and moves fast once she does.
She’s believed in distribution as a growth principle since 2017 and has operated by it ever since. Now with AI making it accessible to more businesses and marketers than ever, Distribution.ai is exactly where she wants to be.
Here’s a brief taste of Yuliya’s personality:
What is usually playing in your headphones?
I don’t listen to music that often, but when I do it’s a pretty wild mix. Limp Bizkit and Three Days Grace can sit right next to Hozier, Coldplay, and Of Monsters and Men in the same playlist. Mood over genre, always.
When you were a child, what did you want to be when you grew up?
A designer. I loved painting and making things with my hands. At different points it was fashion design, then interior, then furniture. The medium kept changing but the impulse was always the same: create something that brings joy, makes your life more convenient, and aesthetically better.
What are you happiest doing, when you are not working?
Meeting people. Coffee, dinner, whatever gets us outside together. Designing our apartment with my husband, which mostly means wandering Ikea or any store with cute little things, debating another lamp, picture frame, or an organising box we definitely need. Sports when I can: yoga, rock climbing, squash with friends, bike rides, or just walking the city and finding new specialty coffee spots.
What is your hidden talent?
I’m a watercolor artist. I paint, sell, and gift my work when life gives me the time. What I love most about it is finding beauty in very ordinary things – a shadow on a wall, the shape of a leaf, the way light hits something unremarkable. I think that instinct shows up in how I work too.
What is one of your favourite quotes?
Inspiration exists, but it has to find you working
— Pablo Picasso
YULIYA'S LATEST POSTS IN THE LAB:
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