Google Ads Campaign Structure Template
Map Google Ads campaigns, ad groups, keywords, match types, landing pages, budgets, negatives, and tracking in one planning spreadsheet.
Download This Template
Instant access to your Google Drive
Free · No credit cardYou're in!
Check your email — your template download link is on its way!
Plan your Google Ads account structure before building campaigns
This spreadsheet helps paid search teams organize campaigns before setup. Use it to group keywords by intent, assign match types, map landing pages, set budget and bidding notes, manage negatives, and keep naming conventions consistent.
Campaign architecture
Define campaign names, objectives, networks, geography, language, budgets, bidding strategy, and status.
Ad group planning
Group keywords by theme and intent so each ad group has a clear message and landing page.
Keyword and match type map
Plan exact, phrase, and broad match keywords alongside negatives and priority notes.
Landing page and tracking plan
Connect every ad group to the right landing page, UTM structure, conversion event, and QA checklist.
Template sections
The template gives paid search teams a clean planning layer before campaigns are created inside Google Ads.
Who This Template Is For
Paid search specialists, demand gen managers, agencies, and B2B marketers planning new Google Ads campaigns or cleaning up messy account structures.
How To Use It
Start by defining campaigns and ad groups around intent. Add keyword groups, match types, negatives, landing pages, and tracking details, then use the launch checklist before building or importing the campaign into Google Ads.
Popular templates from other categories
Marketing OKR Framework & Scorecard
Set quarterly marketing OKRs, assign owners, and score progress across pipeline, awareness, lifecycle, product marketing, and team initiatives.
Get Template →Content Marketing Strategy Template
Create a content strategy that ties audience, goals, themes, channels, formats, workflow, and measurement into one usable plan.
Get Template →Email Marketing Campaign Brief
Plan a complete email campaign before copywriting starts, including audience, offer, message angle, sequence logic, timing, approvals, and success metrics.
Get Template →