Foundation is a B2B content marketing agency that helps some of the world’s most respected brands, including Canva, Bitly, and Procore, build content systems that drive measurable growth. We specialize in content strategy, SEO, and AI-driven distribution frameworks rooted in data and creativity. Our team values bold thinking, clear results, and a bias toward action.
The mission of the GEO Partnerships Coordinator is to build and manage strategic relationships with high-authority publishers, affiliates, and platforms that influence visibility across both traditional search and generative ecosystems (LLMs like ChatGPT, Gemini, and Perplexity). This role bridges digital PR, content strategy, and AI visibility — helping position Foundation’s clients as authoritative and frequently cited sources within the evolving landscape of generative search.
Key Responsibilities:
- Identify and engage editors, affiliates, and content partners whose publications are frequently cited in AI outputs (ChatGPT, Gemini, Perplexity, etc.).
- Develop outreach strategies that position clients for inclusion in top-cited “Best of” and comparison listicles.
- Collaborate with internal strategy and content teams to influence both on-site authority and off-site brand mentions within the generative ecosystem.
- Track and report on brand visibility and citation improvements using tools such as Profound, Airops, and Semrush.
- Research and qualify potential partnerships based on publication authority, audience relevance, and LLM citation frequency.
- Maintain a centralized Outreach Tracker detailing communications, partnership stages, and placement progress.
- Coordinate guest post, affiliate, and sponsored content opportunities, ensuring alignment with brand and ethical standards.
- Contribute to regular reports highlighting outreach performance, partnership growth, and visibility improvements across generative channels.
You Might Be a Fit If You…
- Are energized by connecting with people and building meaningful, long-term partnerships.
- Think strategically about visibility — understanding that quality, reputation, and credibility drive results in the AI era.
- Are detail-oriented and thrive when managing multiple relationships and campaign threads simultaneously.
- Communicate clearly and persuasively in writing, over email, and during partner discussions.
- Take initiative and enjoy independently managing your outreach and partnership pipeline.
- Believe in ethical, transparent, and relationship-driven marketing and visibility strategies.
Qualifications:
- 2–4 years of experience in outreach, partnerships, digital PR, or media relations.
- Strong understanding of SEO fundamentals and how authority signals impact both traditional and AI-driven visibility.
- Experience managing partnership or outreach campaigns using tools such as BuzzStream, Pitchbox, or Google Sheets/CRM systems.
- Familiarity with GEO analytics tools (e.g., Profound, Airops, Ahrefs) and interpreting citation data.
- Excellent written communication and relationship management skills.
- Experience with content marketing, guest posting, or publication pitching processes.
- Analytical mindset with the ability to assess publication authority and citation value.
- Comfort working cross-functionally with internal marketing, PR, and strategy teams.
Key Metrics:
- AI Citation Share: Increase in client mentions and visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.).
- High-Authority Partnerships: Number of new, quality partnerships initiated per quarter.
- Inclusion Improvements: Growth in inclusion rates within top-tier listicles, media outlets, or citation datasets.
- Response Rate: ≥50% outreach response rate maintained.
- Pipeline Accuracy: 100% up-to-date Outreach Tracker and reporting cadence met.
- Reporting Cadence: Timely and insightful delivery of monthly performance and visibility reports.
Position Details:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.
100% REMOTE
Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.
PLEASE NOTE:
Applicants must be fluent in English and comfortable working in a fully remote, global environment.
HOW TO APPLY:
As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.
Once completed, please follow this link to submit your application form for the position.