Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.
The Role
The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.
Key Responsibilities
- Support analysis using GEO tools such as Profound, Ahrefs, and more.
- Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
- Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
- Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
- Create content plans which support AI citation
- Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
- Collaborate with writing and strategy teams to ensure content plans are executable and successful
- Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
- Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
- Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
- Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.
- Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
- Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
- Support ongoing testing across content formats, subreddit selection, post framing, and content structure.
- Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
- Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
- Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.
How Success Is Measured
- Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
- No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.
- QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).
Growth Toward Strategist
- Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
- Contribution of at least one reusable internal framework or playbook per quarter.
- Ability to contribute meaningfully to client strategy presentations within 6 months.
- Showcased presentation confidence & client facing, consultative ability.
Position Details:
- Full-time (Monday to Friday, ~40 hours/week)
- Remote
- Compensation: Base salary + commission (aligned to targets)
Immediate benefits:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.
100% REMOTE
Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.
HOW TO APPLY:
As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.
Once completed, please follow this link to submit your application form for the position.