Khaled Fouly
Khaled is the VP of Paid Media at Foundation and a full-funnel marketing leader with more than a decade of experience driving growth for enterprise organizations, high-growth startups, and mid-market companies.
He leads go-to-market strategy and execution across paid search, paid social, video, and programmatic — bringing a systems-first mindset to everything he builds. Khaled is known for developing high-performing teams, managing multi-million dollar media budgets, and turning data into decisions that move the needle. His approach is equal parts strategic and collaborative: he connects paid media performance to real business outcomes, and he brings the cross-functional alignment to make it stick.
At Foundation, he’s the kind of leader who builds for scale — not just for the quarter.
Here’s a brief taste of Khaled’s personality:
What is usually playing in your headphones?
House music and old school hip hop, mostly — but honestly, I’ll listen to just about anything.
When you were a child, what did you want to be when you grew up?
A professional athlete. The competitiveness never really went away — it just found a new arena.
What are you happiest doing, when you are not working?
Playing golf, traveling, and eating great food. Ideally, all three on the same trip.
What is your hidden talent?
I used to make music. Producer, not performer — but I had my moment.
What is one of your favourite quotes?
“People do not buy goods and services. They buy relations, stories, and magic.”
— Seth Godin
KHALED'S LATEST POSTS IN THE LAB:
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