Pedro Madrid
Pedro Madrid is an SEO/GEO Editor at Foundation. He specializes in refining content for both traditional search and AI-driven discovery, helping brands create articles that are clear, authoritative, and built to earn visibility across evolving search experiences.
With a background in content strategy, editorial review, and SEO optimization, Pedro combines technical search knowledge with a strong editorial eye. He is particularly focused on aligning content with user intent, improving content quality, and ensuring every piece balances discoverability with genuine value for readers.
At Foundation, he helps strengthen content performance through rigorous editing, search-focused optimization, and a deep understanding of how people and algorithms evaluate content.
Here’s a brief taste of Pedro’s personality:
What is usually playing in your headphones?
Good music.
Nah, really: a wide variety of genres: salsa, rock, hip hop, afrobeats, metal, reggaetón, neo Mexican folk, reggae, punk/hardcore, jazz, among too many others.
Honorable mentions:
*Cumbias rebajadas.
*Post-soviet Post Punk.
*Neo perreo.
When you were a child, what did you want to be when you grew up?
Back when I was just a little kid in the barrio, I really wanted to be the next big attacking midfielder for Atlético Nacional, the legendary and glorious “Number 10” .
Now… ask my back, knees, and hip how we’re doing with that dream coming true?
Also, for a very short stint: I really wanted to be a Botanist. (who also played football, of course)
What are you happiest doing, when you are not working?
Whenever I’m off the grid, I usually love cooking for my loved ones, which is an immense pleasure. Also to go on the road with my partner and my clinically insane mutts.
Reading has been another huge part of my existence, mostly fiction and philosophy.
Writing short-stories, my night job.
Watching movies and series, going to concerts, hanging out, living.
What is your hidden talent?
Work the field… I can grow stuff from the ground.
What is one of your favourite quotes?
“I already am eating from the trash can all the time. The name of this trash can is ideology. The material force of ideology makes me not see what I am effectively eating.”
—Slavoj Žižek
The Pervert’s Guide to Ideology
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