Tyler Wade
Tyler Wade is a Senior Content Strategist at Foundation with over 15 years of experience helping B2B and B2C brands turn expertise into demand.
He has led content at Ratehub.ca, Superside, and Money.ca, taught content strategy at York University, and founded his own content agency where he built branding, positioning, and content engines for brands across fintech, SaaS, and professional services. Tyler brings strategic thinking, a strong editorial voice, and a track record of content that actually moves the needle — across industries, formats, and audiences that don’t make it easy.
Here’s a brief taste of Tyler’s personality:
What is usually playing in your headphones?
Podcasts on a run, anything with a decent BPM at the gym, instrumentals when I’m deep on a brief, and whatever my kids have decided on when we’re in the car. I don’t always get a vote.
When you were a child, what did you want to be when you grew up?
An NHL superstar or a writer. Didn’t have the skill for one, didn’t think I could make enough money with the other. I’ll let you decide which is which.
What are you happiest doing, when you are not working?
Coaching my kids’ hockey teams, or doing something slow with the family — a puzzle, a board game, a walk, a meal with nowhere to be. Nothing scheduled is usually the best kind of day.
What is your hidden talent?
Taking complex ideas and making them simple enough for anyone to understand. I connect the dots from big picture to small — it’s just how my brain works.
What is one of your favourite quotes?
“Always look for the helpers.” And: “The impediment to action advances action. What stands in the way becomes the way.” Two very different philosophies that somehow both live rent-free in my head.
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