Marketing Channel ROI Comparison Model
Compare channels by spend, leads, pipeline, CAC, payback, and revenue impact so you can decide where budget should move next.
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Compare marketing channels by cost, pipeline, and return
This model helps teams evaluate which channels are worth more budget and which ones need to be cut, tested, or improved. It brings channel costs, conversion data, and revenue assumptions into one comparison view.
Channel cost inputs
Enter spend for paid search, paid social, SEO, content, webinars, events, partners, email, and other active channels.
Funnel conversion assumptions
Track how each channel moves from visitors or leads to opportunities, customers, and revenue.
CAC and payback view
Estimate customer acquisition cost, payback period, and cost efficiency by channel using shared assumptions.
Budget reallocation signals
Identify channels with high return, weak conversion, rising costs, or unclear attribution before the next planning cycle.
ROI model sections
The workbook separates raw inputs from calculated outputs so marketing and finance teams can review assumptions before making budget decisions.
Who This Template Is For
Demand generation leaders, growth marketers, marketing operations teams, and CMOs reviewing budget allocation across acquisition channels.
How To Use It
Enter channel spend and funnel metrics for the period you want to compare. Review calculated CAC, pipeline, and ROI outputs, then add notes for context. Use the recommendation view to guide budget conversations with finance or leadership.
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