B2B Paid Media Competitive Audit Template
Audit competitor paid media across LinkedIn, Google, landing pages, offers, positioning, and creative so your team can spot gaps before launching new campaigns.
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Analyze competitor ad strategy without turning it into a screenshot dump
This audit template gives your team a structured way to review how competitors are spending, positioning, and converting across paid channels. Use it to capture patterns, compare offers, and turn competitive research into campaign decisions.
Competitor Snapshot
Document who you are auditing, where they are active, what offers they promote, and which audiences they appear to target.
Channel-by-Channel Review
Break down competitor activity across LinkedIn, Google Search, display, retargeting, YouTube, and review-site placements.
Creative & Offer Analysis
Compare hooks, claims, proof points, CTAs, landing pages, lead magnets, and funnel stage by competitor.
Opportunity Summary
Turn findings into practical recommendations for messaging, offers, targeting, landing pages, and tests.
What the template includes
The template guides the audit from raw observations to campaign recommendations, so competitive research does not stop at a folder of ad screenshots.
Who This Template Is For
Paid media managers, demand generation teams, growth marketers, agencies, and B2B teams planning campaigns in crowded categories.
How To Use It
Pick three to five competitors and define the channels you will review. Capture ads and landing pages first, then complete the analysis sections after patterns emerge. Finish by turning the audit into a prioritized list of paid media tests.
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