Email Marketing Google Sheets #104

Email Deliverability Audit Checklist

Audit authentication, sender reputation, list hygiene, domain setup, content risk, cadence, suppression logic, and monitoring tasks in one deliverability checklist.

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What's Inside

Find the deliverability gaps that keep good emails out of the inbox.

This checklist helps email and marketing operations teams review the technical, list, and content factors that affect inbox placement. Work through authentication, domain health, sender reputation, bounce management, list hygiene, consent, suppression logic, campaign cadence, content risk, testing tools, and ongoing monitoring.

Authentication review

Check SPF, DKIM, DMARC, custom tracking domain, return-path settings, BIMI readiness, and alignment between sending domains.

Reputation checks

Review sender score signals, bounce rates, complaint rates, spam trap risk, blacklist status, and engagement quality by segment.

List hygiene audit

Assess consent source, inactive subscribers, suppression rules, hard bounce handling, role accounts, duplicate contacts, and re-permission needs.

Campaign risk review

Evaluate content triggers, link quality, image-to-text balance, send frequency, segmentation, warm-up needs, and inbox placement testing.

Template sections

Use these tabs to review the technical setup, audience quality, campaign behavior, and monitoring process behind email deliverability.

01 Audit overview

Set the sender domain, ESP, owner, audit date, risk level, and priority issues.

02 Authentication checklist

Verify SPF, DKIM, DMARC, tracking domain, return path, BIMI, and domain alignment.

03 Sender reputation

Track bounce rate, complaint rate, spam placement, blocklist status, engagement trends, and high-risk segments.

04 List hygiene

Review acquisition sources, consent status, inactive subscribers, suppression lists, duplicates, role accounts, and cleanup cadence.

05 Content and cadence

Check subject lines, spam-trigger language, links, images, personalization, send frequency, and segmentation logic.

06 Monitoring plan

Assign recurring checks, inbox tests, reporting cadence, owner, severity level, and next action.

Who This Template Is For

Email marketers, lifecycle teams, marketing operations teams, RevOps teams, and agencies responsible for keeping campaigns out of spam and protecting sender reputation.

How To Use It

Start with authentication, then move through reputation, list hygiene, content, and monitoring. Mark each item as passed, needs review, or failed, assign owners to priority issues, and repeat the audit before major campaigns.