Marketing Team RACI Matrix
Clarify who owns marketing work across campaigns, launches, content, demand gen, product marketing, analytics, and cross-functional approvals.
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Assign clear ownership for every marketing workflow
This matrix helps teams remove confusion from campaign planning, content production, product launches, reporting, and cross-functional reviews. Use it to define who does the work, who signs off, who needs to be consulted, and who simply needs to stay informed.
Role map
List every marketing and cross-functional role involved in your workflows, from CMO and demand gen to sales, product, design, legal, and RevOps.
Responsibility grid
Mark each task with Responsible, Accountable, Consulted, or Informed so ownership is visible before work begins.
Workflow coverage
Map recurring activities across planning, creative, campaign execution, launch support, reporting, and performance review.
Conflict cleanup
Spot tasks with no accountable owner, too many reviewers, or unclear decision rights before they slow down the team.
Template sections
The sections are designed to help a marketing team move from messy ownership to a working operating model that everyone can understand.
Who This Template Is For
Marketing teams that have grown beyond informal ownership. Useful for CMOs, heads of marketing, marketing ops leads, and project managers who need cleaner handoffs across content, demand gen, product, sales, design, and analytics.
How To Use It
Add your team roles across the top, then list the recurring marketing activities down the side. Mark each cell with R, A, C, or I. Review the matrix with team leads, resolve gaps where no one is accountable, and revisit it after org changes or major planning cycles.
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