Product Marketing Google Sheets #76

Sales Enablement Content Audit

Inventory every sales asset, track freshness and usage, identify outdated collateral, and prioritize updates for the assets reps actually use.

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What's Inside

Find the sales assets that are outdated, unused, missing, or worth updating first.

This spreadsheet helps sales and marketing teams audit the entire enablement library. Add each asset, categorize it by sales stage and persona, track ownership and update dates, review freshness status, score quality, and move priority items into a review queue.

Asset inventory

Log one-pagers, battle cards, case studies, decks, ROI calculators, demo scripts, proposals, email templates, white papers, product sheets, FAQs, videos, and testimonials.

Freshness tracking

Use created, updated, and reviewed dates to calculate days since update and flag fresh, aging, stale, or outdated assets.

Usage and quality scoring

Track whether reps use each asset, score its quality, and mark whether it needs review, content updates, design refresh, archive, or deletion.

Dashboard and review queue

Summarize asset count, freshness, category mix, update needs, high-usage assets, and immediate review priorities for sprint planning.

Template sections

Use these sections to turn a messy sales content library into a prioritized enablement cleanup plan.

01 Asset inventory

Record each asset name, category, type, sales stage, persona, format, location, owner, dates, freshness, usage, quality score, action, and notes.

02 Dashboard

Review total assets, freshness breakdown, average quality score, assets needing updates, and asset count by category.

03 Review queue

List the highest-priority assets that need updating, review, archiving, or deletion.

04 Instructions

Use the column guide, freshness guidelines, cadence recommendations, and audit workflow to run the process consistently.

Who This Template Is For

Sales enablement leads, product marketers, revenue marketers, RevOps teams, and agencies that need a clean inventory of sales collateral and a practical way to keep it current.

How To Use It

Add every active sales asset to the inventory, update owner and date fields, review auto-calculated freshness, score quality and usage, then move priority assets into the review queue for your next enablement sprint.