Product Marketing
Templates for product marketers building positioning, launch plans, competitive intelligence, customer research, expansion messaging, and category strategy.
Product Launch Plan Master Template
Plan a B2B product launch from strategy through post-launch review with owners, timelines, GTM messaging, metrics, and launch-day coordination in one workbook.
Win/Loss Interview Guide & Analysis Framework
Run structured deal interviews, capture buyer feedback, and turn won, lost, and no-decision deals into product, messaging, and sales insights.
Sales Enablement Content Audit
Inventory every sales asset, track freshness and usage, identify outdated collateral, and prioritize updates for the assets reps actually use.
Product Feature Release Notes Template
Write consistent internal and external release notes with feature context, customer value, rollout details, enablement notes, and channel-specific messaging.
Customer Onboarding Email Sequence Framework
Map a 30-90 day SaaS onboarding email journey that drives activation, adoption, feature discovery, expansion signals, and retention.
Analyst Relations Strategy Playbook
Build an analyst relations program with analyst mapping, briefing prep, inquiry planning, Gartner and Forrester evaluation workflows, proof points, and AR KPIs.
Voice of Customer (VoC) Research Framework
Plan a complete VoC research program, from research objectives and participant recruitment to interview synthesis and stakeholder readouts.
Upsell / Cross-Sell Messaging Playbook
Build expansion messaging for upsells, cross-sells, added seats, and renewal expansion using customer usage, timing triggers, and objection handling.