Social Media Marketing
Templates for planning social content, auditing profiles, reporting performance, managing communities, evaluating influencers, launching employee advocacy, and building stronger B2B social media programs.
Monthly Social Media Content Calendar
Plan a month of cross-platform content with post dates, channels, content pillars, captions, assets, CTAs, owners, statuses, and publish times.
Social Media Audit Checklist
Audit each social profile for completeness, content quality, performance, benchmarks, and priority actions using scored platform tabs.
Influencer Partnership Evaluation Scorecard
Compare up to six influencers with weighted scores for audience quality, engagement, brand fit, content quality, commercial viability, quoted rates, and final recommendation.
Social Media Crisis Communication Template
Prepare social crisis responses before the moment hits with severity levels, contact protocols, holding statements, channel guidance, recovery steps, and post-crisis review notes.
TikTok / Short-Form Video Content Strategy
Build a B2B short-form video strategy with audience positioning, content pillars, hook testing, series architecture, platform rules, production workflow, and performance tracking.
Social Media Monthly Performance Report
Present monthly social performance with executive KPIs, platform breakdowns, top content, audience insights, conversions, recommendations, and next-month priorities.
Instagram Content Grid Planner
Plan a month of Instagram content with a visual grid, post schedule tracker, caption library, hashtag sets, content pillars, statuses, and performance notes.
LinkedIn Company Page Optimization Checklist
Audit and improve a B2B LinkedIn company page across profile completeness, visual branding, About copy, content strategy, employee amplification, and analytics setup.
Employee Advocacy Program Launch Playbook
Launch an employee advocacy program with business case, governance, advocate onboarding, content prompts, LinkedIn profile checks, posting cadence, KPIs, and a 90-day rollout plan.
YouTube Channel Strategy Template
Build or audit a B2B YouTube channel with mission, audience, competitor gaps, video SEO, playlist architecture, content series, channel optimization, and KPIs.