Social Media Marketing Google Sheets #96

Instagram Content Grid Planner

Plan a month of Instagram content with a visual grid, post schedule tracker, caption library, hashtag sets, content pillars, statuses, and performance notes.

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What's Inside

Plan the feed, captions, schedule, and post performance in one Instagram workbook.

This spreadsheet helps social teams organize Instagram content before posts go live. Use the monthly grid to plan posts by week, format, pillar, hook, visual brief, caption, CTA, hashtags, status, scheduled time, and KPI target, then track published performance and store reusable caption frameworks.

Monthly content grid

Plan four weeks of posts with date, format, content pillar, topic, visual brief, caption draft, CTA, hashtags, status, time, and KPI target.

Post schedule tracker

Track every post from draft to published with format, topic, caption excerpt, hashtag set, status, likes, comments, saves, reach, and notes.

Caption draft library

Store approved, template, and in-progress captions by pillar with hook, body copy, CTA, hashtag set, and reuse notes.

Performance rollup

Review published-post totals and averages for likes, comments, saves, and reach so your team can spot formats worth repeating.

Template sections

Use these tabs to plan Instagram visually, organize the production queue, and learn which captions, pillars, and formats drive engagement.

01 Account settings

Set the account handle, planning month, goal, theme, and visual aesthetic for the grid.

02 Monthly content grid

Plan three posts per week across four weeks with topic, visual brief, caption, CTA, hashtag, status, and time.

03 Post schedule tracker

Manage the production and publishing queue while capturing live engagement metrics.

04 Caption library

Draft and reuse caption frameworks for education, inspiration, promotion, behind-the-scenes content, UGC, and other pillars.

05 Hashtag and CTA notes

Attach hashtag sets, link prompts, story links, and CTA ideas to each planned post.

06 Performance summary

Compare published post totals and averages so future planning is based on what worked.

Who This Template Is For

Social media managers, Instagram marketers, creators, ecommerce teams, agencies, and B2B brands that need a simple way to plan feed content, captions, and post performance.

How To Use It

Set the account and monthly goal first, then fill the grid week by week. Move approved posts into the schedule tracker, update performance after publishing, and copy strong captions into the library for future reuse.