Social Media Marketing Google Sheets #90

Social Media Audit Checklist

Audit each social profile for completeness, content quality, performance, benchmarks, and priority actions using scored platform tabs.

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What's Inside

Audit every social channel and turn the findings into a prioritized action plan.

This Google Sheets checklist includes platform-specific audits, weighted scoring, a dashboard, benchmarks, and a priority actions table. It helps teams find profile gaps, content issues, and performance opportunities across active channels.

Platform-by-platform audit

Review LinkedIn, Instagram, Facebook, X, YouTube, TikTok, and other channels only where your brand is active.

Weighted scoring

Use Yes, No, Partial, and N/A dropdowns with weighted items to calculate profile, content, and performance scores.

Dashboard summary

See overall portfolio health, platform grades, and priority areas in one view.

Priority action plan

Turn audit findings into tasks with owners, due dates, and notes for follow-up.

Template sections

The workbook is designed to move from profile review to clear next actions, not just a list of social media observations.

01 How to use

Follow the setup steps, scoring rules, and audit workflow before reviewing channels.

02 Dashboard

Enter brand information, view platform scores, and summarize the highest-priority actions.

03 LinkedIn audit

Check page setup, profile completeness, content quality, posting activity, and performance signals.

04 Instagram audit

Review bio, visual consistency, content mix, reels, stories, and engagement health.

05 Facebook audit

Assess page completeness, publishing consistency, audience signals, and performance gaps.

06 X / Twitter audit

Review profile setup, posting cadence, conversation quality, and topical relevance.

07 Benchmarks

Compare performance metrics against reference ranges to identify weak spots.

08 Priority actions

Assign owners, due dates, and notes to the fixes that matter most.

Who This Template Is For

Social media managers, marketing teams, brand leads, and agencies that need a structured way to assess channel health and create a practical improvement plan.

How To Use It

Start with the dashboard, then audit only the platforms your brand uses. Select a status for each item, add notes, review the calculated scores, compare against benchmarks, and finish by assigning the top priority actions.