SEO Google Sheets #70

Generative Engine Optimization (GEO) Audit Template

Audit brand visibility across ChatGPT, Perplexity, Claude, Gemini, AI Overviews, SERP features, citations, competitors, and content gaps.

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What's Inside

Audit how your brand appears across AI answers and traditional SERP features.

This workbook combines answer engine visibility, generative engine mentions, citation sources, keyword data, GSC, GA4, content gaps, competitor benchmarks, and on-site/off-site checklists into one AI search audit process.

AI visibility dashboard

Track share of model, brand mentions, AI engine coverage, AEO score, competitor comparison, and overall visibility across answer surfaces.

Multi-source imports

Bring in Profound, Ahrefs, Google Search Console, and GA4 exports to connect AI mentions with rankings, traffic, and conversions.

Citation and content gaps

Review where AI engines cite your brand, which sources appear instead, and what content gaps are limiting visibility.

On-site and off-site action plan

Use checklists and action planning tabs to prioritize improvements across content, schema, authority, citations, and competitor gaps.

Template sections

Use these sections to measure your current AI search footprint, compare it with competitors, and prioritize the work needed to improve answer visibility.

01 How to use

Follow the setup steps for configuring your brand, importing data, reviewing analysis tabs, completing checklists, and building the action plan.

02 Dashboard

Summarize GEO score, AEO score, share of model, competitor visibility, and audit configuration.

03 Profound import

Paste AI engine share-of-model, brand mention, citation source, and competitor comparison exports.

04 Ahrefs, GSC, and GA4 imports

Bring in rankings, backlinks, content gaps, search performance, AI Overview data, traffic, and conversion metrics.

05 AI visibility and SERP features

Analyze where your brand appears across AI engines, featured snippets, PAA, AI Overviews, and other answer surfaces.

06 Content, citation, and competitor audits

Identify missing topics, weak citation sources, competitor advantages, and credibility gaps.

07 Action plan

Turn audit findings into prioritized tasks across on-site fixes, off-site authority, content updates, and measurement.

Who This Template Is For

CMOs, SEO leads, content strategists, demand generation teams, and agencies that need to understand and improve visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

How To Use It

Configure your brand and competitors, import Profound, Ahrefs, GSC, and GA4 data, review the AI visibility and gap analysis tabs, complete the on-site and off-site checklists, then prioritize work in the Action Plan.