SEO Google Sheets #57

Keyword Research Master Spreadsheet

Import keyword exports, score opportunities by volume, difficulty, intent, and business value, then map keywords to funnel stage and priority.

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What's Inside

Turn a raw keyword export into a prioritized SEO roadmap

This workbook gives keyword research a scoring system. Paste your Ahrefs export, classify intent and business value, adjust scoring weights, map terms to the customer journey, and review the dashboard to see which opportunities deserve attention first.

Keyword database

Import keywords with volume, difficulty, CPC, traffic potential, SERP features, current position, target page, and business value.

Weighted priority scorer

Customize how much search volume, difficulty, intent, and business value contribute to each keyword’s final score.

Journey-stage mapping

Group keywords by awareness, consideration, decision, and navigation so content planning matches buyer intent.

Research dashboard

Review total keywords, search volume, average priority score, top opportunities, rating distribution, and segment breakdowns.

Workbook Tabs

The spreadsheet moves from raw keyword import to strategic prioritization. Each tab helps filter a large keyword list into something a content or SEO team can act on.

01 Instructions

Follow the import process for Ahrefs exports and review the workbook’s scoring logic before editing.

02 Keyword Database

Paste keyword exports and classify each term by topic cluster, search intent, target page, current position, and business value.

03 Priority Scorer

Adjust scoring weights for volume, difficulty, search intent, and business value, then define rating thresholds.

04 Customer Journey Map

See how keywords distribute across awareness, consideration, decision, and navigation stages.

05 Dashboard

Monitor total keywords, search volume, average scores, priority ratings, and opportunity segments.

06 Top Opportunities

Use scored results to identify high-priority keywords for new pages, refreshes, or existing URL optimization.

Who This Template Is For

SEO strategists, content marketers, and agencies working with large keyword exports that need a repeatable way to prioritize what to create or update.

How To Use It

Paste your keyword export into the database, classify intent and business value, then adjust the scoring weights to match your strategy. Use the dashboard and priority scores to choose what gets briefed first.