SEO Google Sheets #61

Competitor SEO Gap Analysis Template

Find the keywords competitors rank for that your site misses, then score and assign the best opportunities for new SEO content.

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What's Inside

Turn competitor keyword exports into a prioritized SEO opportunity list.

This workbook helps you compare your organic keyword footprint with up to three competitors. Paste your Ahrefs exports, review the auto-scored gap analysis, then turn the strongest keyword gaps into assigned content targets.

Ahrefs import workflow

Step-by-step instructions explain how to export organic keyword data for your domain and each competitor without breaking the analysis tabs.

Competitor comparison tabs

Separate raw data sheets keep your domain and competitor exports organized before the workbook calculates missing keyword opportunities.

Opportunity scoring

The gap analysis sheet scores keywords by volume, difficulty, intent, and competitive presence so you can separate useful targets from noise.

Prioritized target queue

The final targets sheet lets you mark keywords as target, monitor, or skip, then assign content type, owner, and next action.

Template sections

Use these sections to move from raw competitor exports to a clear keyword gap roadmap your content and SEO team can execute.

01 Setup

Enter your domain, market, country, competitors, and scoring filters before importing keyword data.

02 Raw keyword imports

Paste Ahrefs exports for your domain and up to three competitors into separate tabs with matching column headers.

03 Gap analysis

Review missing keywords, intent, opportunity scores, competitor rankings, and estimated upside in one analysis sheet.

04 Prioritized targets

Choose which gaps deserve new content, assign owners, and define the content type needed to compete.

05 Dashboard

Summarize total gaps, high-priority targets, intent mix, and top opportunities for stakeholders.

Who This Template Is For

SEO leads, content strategists, agencies, and growth teams that want a structured way to turn competitor rankings into a focused content roadmap.

How To Use It

Start in Setup, enter your domain and competitors, then paste Ahrefs exports into each raw data tab. Review the dashboard and gap analysis, filter by intent or opportunity score, and move the best ideas into the prioritized target queue.