Social Media Marketing Google Sheets #87

Monthly Social Media Content Calendar

Plan a month of cross-platform content with post dates, channels, content pillars, captions, assets, CTAs, owners, statuses, and publish times.

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What's Inside

Plan every post, asset, CTA, and owner for the month in one spreadsheet.

This Google Sheets calendar includes a monthly planning view, platform strategy overview, content pillar map, status tracking, and examples for cross-platform scheduling. It is built to connect strategy to daily publishing work.

Monthly publishing calendar

Schedule posts by date, platform, post type, pillar, caption, asset, CTA, status, publish time, and owner.

Platform strategy tab

Define each platform’s goal, audience, best formats, posting frequency, best times, content pillars, and key metrics.

Content pillar planning

Keep every post tied to a theme so the calendar does not become a random list of updates.

Workflow tracking

Use status, owner, notes, and asset links to manage handoffs between writing, design, approval, and publishing.

Template sections

The workbook gives your social team a central planning system for deciding what to publish and managing every handoff before posts go live.

01 Monthly calendar

Plan posts by day, platform, format, pillar, caption, hashtags, visual, CTA, status, time, owner, and notes.

02 Platform strategy

Document the goal, audience, content types, posting cadence, timing, and metrics for each channel.

03 Content pillars

Define the recurring themes that balance education, thought leadership, product, community, and proof.

04 Asset planning

Track visuals, links, creative requirements, and production notes.

05 Publishing workflow

Move posts from idea to draft, review, scheduled, published, or repurposed.

06 CTA planning

Assign the action each post should encourage, from saving the post to visiting a landing page.

07 Owner tracking

Clarify who owns copy, design, approval, and scheduling.

08 Performance notes

Capture what worked so future calendars improve over time.

Who This Template Is For

Social media managers, content marketers, community teams, and B2B marketing teams that need a shared system for planning and publishing content across multiple channels.

How To Use It

Start on the platform strategy tab, then define your content pillars before filling the monthly calendar. Add dates, copy, assets, CTAs, owners, and status updates as posts move through review and scheduling.