Article's Content
Article's Content
Welcome to Volume 116
2022 is almost a wrap 🎉
Yes, it was filled with so much uncertainty and tragedy, but it also had moments of happiness, big wins, and learning opportunities.
One of the highlights of our year at Foundation was writing to you every week.
We appreciate everyone who showed up to read and interact with our content. We look forward to bringing you more exciting B2B SaaS news and insights in 2022.
Keep an eye out for our top SaaS and cloud companies of 2022 report, which will be released in early 2023. And more in-depth podcast breakdowns like MasterClass and Adobe from Create Like The Greats. If you haven’t subscribed yet, please do. It will make our year 😉
Here’s what’s to come:
- Should Google be threatened by OpenAI’s ChatGPT-3?
- The best case studies of 2022
- And more…
Let’s dive in.
🎧 Listen to the latest episode of Create Like the Greats while you work to hear Ross Simmonds share seven (7) productivity tools to leverage your time in 2023 👀
SAAS UPDATE
Should Google Be Threatened By OpenAI’s ChatGPT-3?
OpenAI launched ChatGPT-3 four weeks ago. The launch generated so much buzz that the AI chatbot crossed the one million user mark in less than a week.
There have also been talks about the AI chatbot and the future of organic search, especially since a single command can get you the desired results.
It turns out Google took these speculations seriously. They are not about to sit back and watch OpenAI’s chatbot become the new search engine.
Sundar Pichai, the CEO of Google and Alphabet, has multiple teams devising an AI strategy for the search engine.
Business Insider report confirms that these teams are developing AI prototypes and products to address the threat ChatGPT-3 poses to the search engine industry.
Google is right to feel threatened, especially with 81% of Alphabet’s overall revenue at stake. If OpenAI’s chatbot captures its users’ attention, Google will lose $208 billion in ad revenue, especially when people stop clicking ad links.
OpenAI is still far from perfect. Sure, you can rely on the tool for generating simple emails, social media content, and short-form pieces. But its inability to fact-check is a major issue.
Anyone using the chatbot for more complex writing tasks like blog posts has to use Google to fact-check data and identify its source. That’s double work. Sure, you can use the tool for initial research, but it can’t do the actual work.
It’s a good thing Google is swinging into action early enough. But there’s a high likelihood OpenAI’s ChatGPT-3 will become better than ever. It’s only a matter of time.
Until then, we’ll keep our fingers crossed.
B2B CASE STUDIES
The Best Case Studies of 2022
In case you missed it, Ross shared an email highlighting our greatest hits in 2022. Here are the top ten for some light reading during the holidays 😉:
- These 6 Content Distribution Misconceptions Are Hurting Your Conversions
- Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion
- LinkedIn Strategy For SaaS Brands: How To Do It Right
- How Marketers Can Finally Elevate Their Content Teams At Scale
- The SEO Strategy Capterra Uses to Drive $4M Worth of Traffic
- How Dreamdata’s LinkedIn Strategy Attracts Qualified Leads Via Employee Advocacy
- 100+ Marketing Experts To Follow On Twitter (2022)
- How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat
- How Airbnb Created An SEO Moat That Seems Invincible
- The ROI of Content Marketing: A B2B SaaS Marketer’s Guide To Getting Stakeholder Buy-in
Happy reading 🥂
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
B2B NEWS YOU SHOULD KNOW:
🗣️Quora launched Poe, a platform that allows people to ask questions, get quick answers, and converse with AI chatbots.
💵 User Interviews raised $27.5 million in series B funding to help companies become more user-centric by completing research faster.
🚀 Notion rolls out a new business pricing plan and expands its free plan.
BRAIN FOOD OF THE WEEK:
The #1 marketing advice for 2023 is this:
Keep investing in content marketing, even during a downturn.
Google keeps rolling out updates to make its tool more useful for searchers. Social media platforms are doing the same. And your competitors are upping their game.
If you pause your marketing efforts now to save money, you will lose everything you’ve worked so hard for in the past years. Instead of pausing, think of smarter ways to do it.
Update and repurpose evergreen content into native content for social media and community channels. Also, don’t stop at updating the titles of old stats reports and roundups—include new findings and key takeaways.
Ensure you’re repurposing and updating existing content with recent, actionable information. You don’t have to cut ties with your marketing team. Nor should you ask them to churn out new content all the time—instead, invest in smart marketing.
Show up where your audience is and keep them interested.
HIRING BRILLIANT B2B MARKETERS:
- VP of Client Services
- Director Of Strategy
- Content Marketing Strategist
- Content Marketing Specialist
TWITTER THREAD OF THE WEEK:
What’s one marketing prediction you have for 2023? by Katelyn Bourgoin
NICE FINDS YOU SHOULD BINGE
- Steal WebMD’s EAT SEO Playbook Worth $128M by Jessica Tee O.
- Community Based Marketing by Ethan Crump
- Helpful Content Update: How to Stay in Google’s Good Books by Ross Simmonds
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
This charcuterie board of insights is brought to you by me, Jessica Tee O. ✌🏾!
