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Welcome to Volume 174 👋
We’re back for another Thursday!
In this week’s newsletter, we’ve got:
- 🤖 How B2B Companies Should Use AI
- 📢 Introducing Foundation’s AI Marketing Console
- 👀 What’s the Latest in B2B SaaS This Week?
- 🎧 How to Create Content Like the Greats
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📩The Ultimate Guide to Content Distribution 📩
If you’ve followed Foundation for long enough, you know there’s one thing we always preach:
D.R.E.A.M. — Distribution Rules Everything Around Me
It’s easy to forget about the critical role distribution plays in connecting your target audience to your content — from sales posts on LinkedIn to community hubs like Reddit and Quora. That’s why we’re bringing back this gem from Ross.
In this comprehensive guide, you’ll learn how to do the following:
- Master the art of leveraging Owned, Earned, and Paid Channels for maximum reach.
- Discover strategies to stand out in the content overload and effectively connect with your target audience.
- Gain actionable insights on choosing the right distribution channels to boost brand awareness and drive conversions.
Check out Ross’s Ultimate Guide to Content Distribution, and transform your content to engage your audience and grow your business.
B2B SAAS NEWS
🤖 How B2B Companies Should Use AI
Most B2B companies aren’t doing everything they can with AI.
But how do you make the jump into new ways of adopting this cutting-edge technology?
Some of the best applications are in sales and marketing.
Here are four of the best ways that you can use AI right now:
1. Automate repetitive tasks
Too many B2B companies have employees perform the same simple tasks over and over again, like keyword analysis or content repurposing. This wastes time. They could instead have their teams do something more creative, something a bot can’t do. By automating repetitive tasks, you can use human resources to much greater effect.
2. Create lots of content
Marketers are under pressure to create a huge amount of content while meeting high quality standards. With detailed prompts, AI can replicate your brand’s voice and deliver quality content quickly. The devil here is in the detail: To use AI well, and scale your content creation process, you need to know how to write good prompts.
3. Discover audience identification
AI can also help you figure out who to target with your marketing and sales campaigns. It makes analyzing large and complicated data sets possible, and it can also track your audience’s preferences as they evolve. Knowing your audience thanks to AI insights means you can make more accurate and informed sales and marketing decisions.
4. Create personalized content
Making highly personalized content used to be prohibitively expensive and timely. But AI makes all the difference, letting you curate, customize, and refine content according to audience segment preferences.
Want to know how to do all of this with AI and get recommendations on the tools to do it with? We go in-depth in our latest breakdown.
Introducing Foundation’s AI Marketing Console
A few years ago, if someone said that mastering a single SaaS tool could save you 500+ work hours every year, make you a better creator, and increase your chances of landing a leadership position, you’d probably laugh them out of the room. Well, no one’s laughing now.
Generative AI is projected to add billions of dollars to the marketing industry in productivity savings alone, and the vast majority of professionals in our industry are incorporating AI this year.
Like all emerging technologies, there’s a huge advantage to moving quickly. Experimentation and research are key to building the skills you need to stay ahead. Unfortunately, these are also time-intensive processes.
That’s why we’re excited to announce the release of the AI Marketing Console.
With the AI Marketing Console, you get an arsenal of 130+ battle-tested ChatGPT prompts to help you create everything from landing pages and email drip campaigns to reports and customer research.
Plus, you’ll get exclusive access to the following:
- A visual AI toolkit with 20+ video walkthroughs
- Two keynote presentations on the state of AI in marketing
- An AI content evaluation checklist to level up your outputs
Get full access to the AI Marketing Console, and start building your AI skills now.
If you want more information on why we’ve created this offering, check out this video from Ross.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Google releases Gemini generative AI integrated with Gmail, Docs, and Sheets
- Google is removing links to page caches, a feature used for SEO debugging
- More than 80% of VC pitches involve AI, says Kleiner Perkins partners
- “Russia’s Google”, Yandex, is selling its Russian operations for over $5 billion
- Google adds new features for Responsive Search Ads
🎧 Learn How to Create Like the Greats 🎧
Looking to build your company’s content marketing and distribution engine? Interested in learning how leading brands like Loom, Toast, and Calm create winning content? Or do you just want to hear conversations from the likes of Tamara Dworetz, Dave Gerhardt, and Dr. Julie Gurner?
We have the podcast for you.
In Create Like the Greats, Foundation CEO — Ross Simmonds — discusses marketing, the creative process, life, and everything in between. Here are some of the most recent episodes you can catch up on:
- How to prepare for a big keynote presentation
- Debating the value of long-form vs. short-form content
- How Ross successfully maximized his time on a 48-hour trip to New York
- Marketing frameworks, mental models, AARRR Pirate Metrics, and B2B buyer journeys
Kickstart your creative journey today and check out the podcast on the Foundation website, or listen through Apple Podcasts and Spotify.
🧠 This week’s Brain Food 🧠
Give yourself something to look forward to.
There are a lot of ways to do this. The most exciting one is to make some unique or exotic plans, but it doesn’t have to be that complicated.
For example, you can make a promise to yourself that at the end of the day, you’ll cook something you love. Or that you’ll go for a walk somewhere pretty or make plans with a friend.
Put it on your calendar and arrange everything else to make sure you can make it happen.
Having one great thing you’re looking forward to daily makes it easy to push through a tough day, motivates you to work even harder, and can even make your daydreaming more productive — after all, you’ll be making plans, not just idly thinking!
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅Twitter/X Thread of the Week
How do you calculate the ROI of your SEO efforts? by Luke McCarthy
🎖️ LinkedIn Post of The Week
What happens when you ungate your B2B SaaS product? by Steven Macdonald
🤳🏽 Nice Finds You Should Binge
- I Tested a Next-Gen AI Assistant. It Will Blow You Away | Wired
- How Cognism Generated $441k in Revenue with Money Keywords | Moz
- To Benefit All, Diverse Voices Must Take Part in Leading the Growth and Regulation of AI | TechCrunch
🎧 What We’re Wired into This Week
Lianne La Havas: Tiny Desk At Home
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
