B2B Marketing & SaaS Terminology & Glossary

Tired of getting tripped up by B2B marketing & sales jargon?

We’ve pulled together a list of the most commonly used terms in the industry. From paid media & gated content to account-based marketing & customer acquisition costs—this glossary will connect you with the definitions, examples, best practices & tips you need to know.

SIGN UP FOR THE BEST INSIGHTS ON B2B MARKETING
ALL▾
  • ALL
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
Account-Based Marketing

What is ABM? Learn why you should use it and how to implement it for your business.

Learn more about Account-Based Marketing
Affiliate Marketing

What is Affiliate Marketing? Find out how it allows companies to leverage their reach and earn commissions from successful referrals.

Learn more about Affiliate Marketing
Application Programming Interface (API)

Find out why APIs rule everything around us.

Learn more about Application Programming Interface (API)
Artificial Intelligence

What Is Artificial Intelligence? Learn how AI works and how CMOs can leverage AI.

Learn more about Artificial Intelligence
Augmented Reality (AR) Marketing

What is Augmented Reality? Find out how it's reshaping the industry.

Learn more about Augmented Reality (AR) Marketing
Backlinks

What are backlinks? Learn about their key benefits and how to get them.

Learn more about Backlinks
Bottom Of Funnel

What is BoFu? Learn about different BoFu techniques and what happens next in the buyer's journey.

Learn more about Bottom Of Funnel
Bounce Rate

What is Bounce Rate and how can you get a handle on it? Find out here.

Learn more about Bounce Rate
Brand Equity

What does brand equity have to do with B2B brands? Find out here.

Learn more about Brand Equity
Call-To-Actions

What is a CTA? Learn how to write a great one and the importance of testing your CTAs.

Learn more about Call-To-Actions
Chatbot Marketing

Explore Chatbot Marketing and see practical examples, and discover how chatbots are reshaping customer-brand interactions.

Learn more about Chatbot Marketing
Churn Rate

Find out why this metric is key for your marketing strategy.

Learn more about Churn Rate
Collaborators

What are collaborators? Discover the different types of collaborators and how to find collaboration opportunities.

Learn more about Collaborators
Content Calendar

What is a content calendar? Learn why they're useful and how to make one for your business.

Learn more about Content Calendar
Content Distribution

What is content distribution? Learn about the difference between earned, paid and owned distribution channels.

Learn more about Content Distribution
Content Management System (CMS)

Find out how to organize and leverage your content with software.

Learn more about Content Management System (CMS)
Content Market Fit

Learn how to engage your audience with the right content on the right platforms for maximum impact.

Learn more about Content Market Fit
Content Marketing Remix

Find out more on the act of taking existing content and altering it to fit a different purpose or medium.

Learn more about Content Marketing Remix
Content Marketing Research

What is content marketing research? Learn why it's important and what topics you should start exploring.

Learn more about Content Marketing Research
Content Repurposing

What is content repurposing? Learn about the difference of reactive and active repurposing and how to do content repurposing.

Learn more about Content Repurposing
Content Strategy

What is a content strategy? Learn how to make one and how it's different from a content marketing strategy.

Learn more about Content Strategy
Content Themes

Find out more about content themes.

Learn more about Content Themes
Conversion Rate Optimization (CRO)

Explore the essentials of conversion rate optimization (CRO) and discover effective techniques to turn website visitors into customers.

Learn more about Conversion Rate Optimization (CRO)
Customer Acquisition Cost

What is CAC? Learn why it's important to measure and how to improve CAC for your business.

Learn more about Customer Acquisition Cost
Customer Relationship Management (CRM)

Learn about strategies and technologies to improve customer relationships, enhance satisfaction, and drive business growth.

Learn more about Customer Relationship Management (CRM)
Customer Retention Rate

Learn more about CRR and understand its role in gauging brand loyalty and growth.

Learn more about Customer Retention Rate
Data Visualization

Find out how dynamic content can help boost UX.

Learn more about Data Visualization
Drip Campaigns

What is a drip campaign? Discover examples of drip campaigns and learn how to create one for your business.

Learn more about Drip Campaigns
Dynamic Content

What is dynamic content and how can it improve user experience? Find out now.

Learn more about Dynamic Content
Earned Media

What is earned media? Learn why it's a good thing and the role that influencers play in it.

Learn more about Earned Media
Email Segmentation

Discover how Email Segmentation enhances B2B SaaS marketing.

Learn more about Email Segmentation
Engagement Rate

Learn how to calculate engagement rate.

Learn more about Engagement Rate
Evergreen Content

Explore the timeless impact of evergreen content.

Learn more about Evergreen Content
First-Party Data

How interactions, transactions, and behaviors are observed on a company’s website, app, CRM, surveys, and other owned channels.

Learn more about First-Party Data
Freemium SaaS Model

By offering certain features of the service for free, you can attract more users and then encourage them to upgrade...

Learn more about Freemium SaaS Model
Gated Content

What is gated content? Learn why to use it and the impact it has on conversation rates.

Learn more about Gated Content
Geotargeting

Learn more about precision marketing.

Learn more about Geotargeting
Growth Hacking

Grow and grow quickly.

Learn more about Growth Hacking
Hashtags

Find out what a hashtag is, see examples, and learn strategic uses for brand visibility and engagement.

Learn more about Hashtags
Heatmap

Learn what a heatmap is and how it can help you get a better understanding of your audience, and their...

Learn more about Heatmap
Hubs

Learn about the different kind of Hubs in marketing.

Learn more about Hubs
Hyper-Personalization

Discover how it enhances engagement and drives conversions.

Learn more about Hyper-Personalization
Inbound Marketing

What is inbound marketing? Learn the basics of inbound marketing and explore some creative examples.

Learn more about Inbound Marketing
Inbound Sales

What is inbound sales? Discover why you should use inbound sales and the role that buyer personas play.

Learn more about Inbound Sales
Journey Map

What is a customer journey? Learn why they're important and how to start the mapping process.

Learn more about Journey Map
Keyword Research

What is keyword research? Find out what a keyword is and why to perform keyword research.

Learn more about Keyword Research
Landing Pages

Learn more about Landing Pages
Lifetime Value

What is LTV? Discover the importance of LTV and how to improve LTV for your business.

Learn more about Lifetime Value
Long Tail Keywords

What are long tail keywords? Learn about their key benefits and how to find them.

Learn more about Long Tail Keywords
Marketing Automation

What is marketing automation? Learn about the components of a marketing automation platform.

Learn more about Marketing Automation
Middle Of Funnel

What is MoFu? Learn about different MoFu techniques and how to create great MoFu content.

Learn more about Middle Of Funnel
Net Promoter Score (NPS)

Learn what an NPS is and how to calculate it.

Learn more about Net Promoter Score (NPS)
Newsjacking

Learn about actioning the most breaking news.

Learn more about Newsjacking
Niche Market

Learn how targeting specialized market segments meets unmet needs, reduces competition, and fosters brand loyalty, with real-world examples.

Learn more about Niche Market
Outbound Marketing

What is outbound marketing? Learn what it is and how it could play a role in your marketing mix.

Learn more about Outbound Marketing
Paid Media

What is paid media? Learn why should you use it and how you can leverage ad targeting to create awareness.

Learn more about Paid Media
Persona

What is a persona? Learn why you should invest in personas and 6 basic steps to get you started.

Learn more about Persona
Personal R&D (Research and Development)

Find out how you can keep levelling up.

Learn more about Personal R&D (Research and Development)
Product-Qualified Leads

What is a PQL? Discover what makes someone a PQL and which QL model works for your business.

Learn more about Product-Qualified Leads
Programmatic Advertising

What is programmatic advertising? Find out why to use it and how it works.

Learn more about Programmatic Advertising
Qualified Lead

Uncover the concept of a Qualified Lead, a prospect meeting criteria indicating a higher likelihood of conversion.

Learn more about Qualified Lead
Qualitative vs Quantitative Analysis

Found out the difference and start measuring!

Learn more about Qualitative vs Quantitative Analysis
Query

Discover the role of queries in digital marketing.

Learn more about Query
Remarketing

What is remarketing? Learn how it works and how to start a remarketing campaign.

Learn more about Remarketing
Return on Ad Spend

What is ROAS? Learn how it differs from ROI and when to use ROAS.

Learn more about Return on Ad Spend
Return on investment (ROI)

Find out more on ROI.

Learn more about Return on investment (ROI)
Sales Funnel

What is a sales funnel? Learn what the 5 stages of a sales funnel are and when to use one.

Learn more about Sales Funnel
Sales-Qualified Leads

What is an SQL? Discover what makes someone an SQL and how to qualify your leads.

Learn more about Sales-Qualified Leads
Search Engine Results Pages

What is a SERP? Learn about 12 Google SERP features and how to perform SERP analysis.

Learn more about Search Engine Results Pages
Seasonal Content

Align with holidays and events to boost your brand's relevance and reach.

Learn more about Seasonal Content
Time To Value (TTV)

Find out what TTV holds for marketers.

Learn more about Time To Value (TTV)
Top Of Funnel

What is ToFu? Find out how to make great ToFU content and maximize the distribution.

Learn more about Top Of Funnel
User Experience

What is UX and why does it matter? Learn how UX impacts your business and how to improve the experience.

Learn more about User Experience
User-Generated Content

What is user-generated content? Learn about the different types and why you should be using it.

Learn more about User-Generated Content
Value Propositions

What is a value proposition? Learn why you need value proposition and how to create one.

Learn more about Value Propositions
Verticals

What is a vertical? Discover the difference between horizontal and vertical markets.

Learn more about Verticals
What Is EEAT (Experience, Expertise, Authority & Trust)

Learn more about What Is EEAT (Experience, Expertise, Authority & Trust)
What Is Generative AI?

What is generative AI? Learn what is generative AI and how it can be used in business.

Learn more about What Is Generative AI?
Wireframes

What is a wireframe? Learn about the different types of wireframes and why wireframing matters.

Learn more about Wireframes
XaaS (Anything as a Service)

Learn more about XaaS (Anything as a Service)
Yield Optimization

Delve into yield optimization, a strategy to maximize ad revenue.

Learn more about Yield Optimization
Zero-Party Data

Learn how it enhances personalized marketing and fosters customer trust.

Learn more about Zero-Party Data

The Best Insights On B2B Marketing

Subscribe today to get access to some of the best content on B2B growth & tech.