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Episode 1: How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.

Learn about: 

The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.

Timestamps:

  • Understanding SERPs (Search Engine Results Page) – (8:00)
  • Injecting Video in SEO Driven Content – (13:55)
  • Tips for Balancing Inbound and Outbound Marketing (31:47)
  • How to Capture Attention and Use It to Sell – (44:39)
  • Leveraging Reactive Storytelling – (46:05)

Important links and mentions:

Foundation Content Marketing Playbook

How to Write for the Web

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast “Create Like the Greats” and speaks on stages all over the world about the power of content marketing.

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