Free Reddit AI Visibility Audit + 90-Day Roadmap

See the Reddit threads AI quotes to your buyers. And whether you’re in them.

We find the Reddit threads ChatGPT, Perplexity, Gemini and Google AI Overviews cite in your category, then show where you’re mentioned, where competitors win and which conversations to join first. You leave with a 90-day roadmap, in priority order.

Benchmark my brand on Reddit
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ChatGPT Perplexity Gemini Claude Copilot AI Overviews Reddit Answers

Certified partner of the platforms that shape AI search

  • Reddit Partner
  • Profound Partner
  • AirOps Partner

Doing Reddit marketing for B2B brands since 2018. We know which threads move AI answers, and how to show up in them the right way.

What is a Reddit AI visibility audit?

A Reddit AI visibility audit measures how the Reddit conversations that AI assistants cite talk about your brand. Foundation’s audit finds the threads and subreddits ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews pull from in your category, checks whether you’re mentioned and how you’re described against three competitors, and ranks the threads worth joining first. Every audit ends with a prioritized 90-day roadmap of what to do next.

Trusted by marketing teams at

Bitly Paychex Snowflake Canva Procore Mailchimp

What’s in the audit

What does the free Reddit AI Visibility Audit include?

Four views of the Reddit conversations shaping AI answers in your category, built on the questions your buyers actually ask.

Get my free Reddit audit

Reddit citation share

How often each AI model cites Reddit in your category, and which threads it leans on.

Per model, per prompt cluster

Thread map

The threads and subreddits that drive the most AI citations, ranked by influence and freshness.

Top 25 threads, 10 subreddits

Mentions and sentiment

Where you’re named, where you’re missing, and how Redditors describe you vs. three competitors.

Quoted threads, sentiment by brand

Engagement plan

The threads to join, the subreddits to build in and the questions worth a new post, within each community’s rules.

Prioritized by expected AI lift
Roadmap

Then we tell you what to do about it. Every audit ships with a prioritized 90-day roadmap: the Reddit moves that matter most, in order, with the effort and expected impact of each.

  1. Days 1–30Join the threads AI already cites in your category.
  2. Days 31–60Build a real presence in the subreddits your buyers trust.
  3. Days 61–90Own the conversations that shape AI answers.

If we work together, we re-measure monthly so you can see which threads, and which AI answers, moved.

Sample report, anonymized

What does a Reddit AI visibility report look like?

A real audit structure with the brand names removed. This is the exact view you’ll walk through with a strategist.

Reddit AI Visibility Audit: YourBrand vs. 3 competitors

Category: Mid-market expense managementPrompts: 120 buyer questionsReddit threads cited: 214Subreddits: 9

Sample report, anonymized

Reddit share of AI citations

24%#2 source after review sites

Cited threads naming you

2 of 14Competitor A: 11 of 14

Reddit sentiment

−0.08Competitor A: +0.46

Threads worth joining

176 still active this month

Share of voice inside AI-cited threads

214 threads · 6 models
Share of voice inside Reddit threads that AI cites Competitor A 46 percent, Competitor B 24 percent, Your brand 12 percent, Competitor C 9 percent. Competitor A46% Competitor B24% Your brand12% Competitor C9% 0%12.5%25%37.5%50%

Competitor A is named in 3.8x more AI-cited threads than you.

Where the citations come from

By subreddit
Reddit citations by subreddit: r/sysadmin 28%, r/Accounting 22%, r/smallbusiness 18%, r/SaaS 14%, r/startups 10%, other 8% 214 threads cited
  • r/sysadmin28%You’ve never posted here
  • r/Accounting22%Most negative threads about you
  • r/smallbusiness18%
  • r/SaaS14%
  • r/startups10%

Most-cited threads in your category

Ranked by AI citations
Reddit threads most cited by AI assistants, with whether your brand is mentioned
Thread Subreddit Cited by Age You Sentiment
“What expense tool are you actually happy with?” r/sysadmin GPT · PPX · AIO 4 mo Missing n/a
“Switching off Competitor A. Worth it?” r/Accounting AIO · GEM 9 mo Named Negative
“Best tools for a 500-person company” r/smallbusiness GPT · CLD 2 mo Named Positive
“Competitor B vs Competitor C for NetSuite sync” r/Netsuite PPX · COP 6 mo Missing n/a
“Anyone regret their expense software?” r/SaaS GPT · AIO 1 yr Missing n/a

What AI says, and the thread behind it

Verbatim, brands anonymized
GPT“Is YourBrand good for mid-market teams?”

“Some users like it, but several Reddit threads mention a long implementation and slow support compared with Competitor A.”

reddit.com/r/Accountingg2.com
Driven by 1 thread from 2025 with 38 upvotes
AIO“Best expense software Reddit”

“Reddit users frequently recommend Competitor A and Competitor B…” YourBrand not mentioned.

reddit.com/r/sysadminreddit.com/r/smallbusiness

Top 3 Reddit moves

By expected AI lift
  1. Answer the r/sysadmin thread AI cites mostCited by 3 models. You’re missing from it entirely.
    High impact
  2. Respond to the implementation complaints in r/AccountingOne old thread is shaping how ChatGPT describes you.
    High impact
  3. Start a monthly AMA with your product teamFresh, upvoted threads give models a newer source to cite.
    Build

Sample report, anonymized. Figures are illustrative of a real audit format.Prepared by Foundation · foundationinc.co
The threads AI actually cites

We skip the noise and focus on the conversations that show up as sources in AI answers.

Every mention, quoted

See what Redditors and AI say about you, word for word, with the thread behind each answer.

A plan the community will accept

Every move respects subreddit rules. No spam, no sockpuppets, no shortcuts.

Want this for your brand? Most audits are delivered within 3 business days. Get my free Reddit audit

How it works

How does the Reddit AI visibility audit work?

  1. Tell us where to look

    Your site, three competitors, and any subreddits or buyer questions that matter to you.

  2. We follow the citations

    We run your buyers’ questions across the major AI models and pull every Reddit thread they cite.

  3. We hand you the roadmap

    A Reddit strategist walks you through the findings and your 90-day roadmap on a 30-minute call. You keep both either way.

Most audits are delivered within 3 business days. The audit is research only. We never post from your accounts.

Proof

What happens when B2B brands show up on Reddit the right way?

Reddit programs built for communities first, and for AI answers as a result.

4.6xsubreddit growth

430K+ views across published content

Bitly · Reddit + YouTube + content · 12 months

How we helped Bitly become a top-cited brand in AI search

Read the case study →
140+active Reddit URLs

Built for a category that hates ads

InsurTech unicorn · Reddit strategy and community · 12 months

Building a Reddit growth engine for an InsurTech unicorn in the AI era

Read the case study →
957Kmonthly searches

Where Reddit outranks every B2B vendor

Foundation Lab · Original research

Reddit outranks every B2B vendor on 957K monthly searches. We have the data.

Read the research →

“The compounding impact has been impressive. Everything the Foundation team has built over the last year is still working for us.”

Tara RobertsonChief Marketing Officer, Bitly

“When you work with Foundation it’s like creating an extension of your team. These folks take care of you. I trust Foundation and love working with them.”

Nikki Shum-HardenHead of Marketing, Subspace (now at Apple)

New from The Lab

Reddit is where AI goes for a second opinion. We have the data.

We studied how often the models cite Reddit, which threads they pick and what that means for B2B brands.

Read Reddit AI Citations
  • 9.26%of ChatGPT citations go to community sites, driven almost entirely by Reddit
  • 957Kmonthly B2B searches where Reddit outranks every vendor
  • 8,566keywords across 14 SaaS domains analyzed for Reddit’s impact on B2B search

Request your audit

Get your free Reddit AI Visibility Audit

Four quick steps. About 90 seconds. Qualified teams can book the walkthrough with a strategist right away.

  • The Reddit threads AI cites in your category, and whether you’re in them
  • Mentions and sentiment vs. three competitors, plus a thread-by-thread plan
  • A prioritized 90-day roadmap, delivered within 3 business days. Yours to keep.
Bitly’s CMO: “Everything the Foundation team has built over the last year is still working for us.”

Step 1 of 425%
Where to lookCompetitorsYour teamLast step

Where should we look?

Drop your site. We’ll find every Reddit thread AI cites in your category and check if you’re in it.

Please use your work email. Free email domains can’t be used for the audit.

Enter your company’s website, like yourcompany.com.

Who are you up against?

Name the competitors you lose deals to most.

Add at least one competitor.

Pick the closest option.

Tell us about the team

This helps us match you with the right strategist.

Required.

Required.

Required.

Required.

Required.

Required.

How did you find us?

Last one. It helps us double down on what works.

Required.

We’ll only use this to run your audit and follow up about it. See our privacy policy.

FAQ

Reddit AI Visibility Audit FAQs

What marketing leaders usually ask before they let us loose on Reddit.

Is the Reddit audit really free?

Yes. The Reddit AI Visibility Audit is free, and you keep the report whether or not you work with Foundation.

What do we do with the results?

You get a prioritized 90-day roadmap with every audit. It ranks the Reddit moves that will matter most, in order, with the effort and expected impact of each, and a strategist walks you through it live. Run it with your own team or with us.

Which AI platforms do you check?

We track the Reddit threads cited by ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews / AI Mode.

Will you post on Reddit for us during the audit?

No. The audit is research only. We analyze public threads and never post, comment or vote from any account.

How is this different from Reddit social listening?

Listening tools track every mention. We focus on the threads AI assistants actually cite when buyers ask for recommendations, and show which ones are worth your time.

Will Reddit marketing get our brand banned?

Not when it’s done right. Foundation is a certified Reddit partner, and every plan we build follows Reddit’s rules and each subreddit’s rules, with disclosed brand accounts.

What do you need from me?

Your website, up to three competitors, and optionally the subreddits and buyer questions you care about.

Who is it for?

The audit is built for B2B and enterprise marketing teams whose buyers research on Reddit. If you’re earlier stage, start with our Reddit research and newsletter.

Your buyers asked Reddit. AI was listening. See what it heard.

Free. Audit plus a 90-day roadmap, delivered in 3 business days. Built on your buyers’ questions and the threads AI actually cites.

Get my free Reddit audit

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