Free B2B marketing audits
Five audits, each built around a question CMOs ask us every week. All free, all built on your buyers’ real questions, all delivered in 3 business days with a prioritized 90-day roadmap and a strategist walkthrough.
Certified partner of the platforms that shape AI search
Find your audit
Not sure? Start with the AI Visibility Audit.
A Foundation audit is a free, strategist-led review of how visible your brand is where B2B buyers make decisions: AI assistants like ChatGPT, Gemini, Claude and Perplexity, Google’s AI Overviews, Reddit, YouTube, earned media and paid channels. Each audit benchmarks you against three competitors, uses your buyers’ real questions, and ends with a prioritized 90-day roadmap of what to do next.
Trusted by marketing teams at
All audits
Each audit answers one question. Pick the one that matches yours, or start broad and go deep later.
“How often does AI recommend us, and who does it recommend instead?”
Best for: Teams that want the full picture before choosing a channel
“Which Reddit threads does AI quote to our buyers, and are we in them?”
Best for: Categories where buyers ask peers before they ask sales
“Which videos does AI show our buyers, and are any of them ours?”
Best for: Teams with a channel to fix, or one to start
“Which publications does AI trust in our category, and have they covered us?”
Best for: Comms and marketing teams building authority
“Where is our ad budget leaking, and which buyers are we missing?”
Best for: Teams spending on Google, LinkedIn, Reddit or Meta every month
Choose
Match the situation you’re in to the audit built for it.
| If this sounds like you | Start with | Delivered |
|---|---|---|
| “The board keeps asking how we show up in ChatGPT.” | AI Visibility Audit | 3 business days |
| “Our buyers ask Reddit before they ask our sales team.” | Reddit AI Visibility Audit | 3 business days |
| “We have a YouTube channel full of webinars nobody watches.” | YouTube AI Visibility Audit | 3 business days |
| “Competitors keep showing up in the articles AI quotes.” | Earned Media Audit | 3 business days |
| “Ad spend keeps going up. Pipeline doesn’t.” | Paid Media Audit | 3 business days |
| “We’re not sure where to start.” | AI Visibility Audit | 3 business days |
How it works
Your site, three competitors and the questions that matter. Four quick steps, about 90 seconds.
A strategist runs your buyers’ questions across the channels that audit covers and maps what wins.
A 30-minute call with the findings and your prioritized 90-day roadmap. You keep both either way.
Most audits are delivered within 3 business days.
Proof
The audit is where most of our client programs start. Here’s where some of them went.
Integrated program across content, Reddit and YouTube
Contributed by our digital PR work for clients last year
Plus a 233% increase in funnel traffic
“The compounding impact has been impressive. Everything the Foundation team has built over the last year is still working for us.”
“When you work with Foundation it’s like creating an extension of your team. These folks take care of you. I trust Foundation and love working with them.”
FAQ
The questions we hear most before teams request an audit.
Yes. Every audit is free, and you keep the report whether or not you work with Foundation.
Most audits are delivered within 3 business days, followed by a 30-minute walkthrough of your findings and 90-day roadmap with a strategist.
Yes. Many teams start with the AI Visibility Audit, then go deeper on Reddit, YouTube, earned media or paid media.
If you’re not sure, start with the AI Visibility Audit. It shows where AI recommends you and which sources drive those answers, so you know where to go deeper.
Only the Paid Media Audit uses account data, and only with read-only access you choose to grant. The other audits use public data.
B2B and enterprise marketing teams, typically CMOs, VPs and heads of marketing, demand generation or communications.
Not sure which audit fits? Start with the AI Visibility Audit. It shows you where to go deeper.
Get Foundation’s research on AI search and distribution in your inbox every week.